According to the latest data released by market research firm Omdia on May 21, Samsung held a revenue share of 29.3% in the global TV market in the first quarter of 2024, surpassing the second-place by 10 percentage points, securing the top spot in the global TV market for the 19th consecutive year.
Compared to the fourth quarter of 2023, Samsung's global battery sales share increased by 1 percentage point, with a sales share of 18.7% in the global TV market.
At CES in Las Vegas earlier this year, Samsung announced it as the year of AI TVs, leading the industry with its large-sized high-end products led by Neo QLED, as well as strong sales of QLED and OLED in the first quarter.
In the high-end TV market above $2500, Samsung maintains a solid leading position with a revenue share of 53.2%, and also performs strongly in the market above $1500 with a share of 55.2%.
According to pulsestacks, Samsung's market share in the 75-inch and above large-size market reached 29.6% due to strong sales of 98-inch products, and in the 80-inch and above market, the share reached 34.4%.
Meanwhile, Samsung's OLED has been steadily growing since its launch in 2022, with sales exceeding 1.6 million units and a market share of 27.0%, accounting for over a quarter of the total global OLED TV sales since its launch.
