Samsung has launched a new TV targeting affluent customers - a "super high-end" 114-inch Micro LED TV priced at around $132,630. To sweeten the deal, Samsung is offering a complimentary $8,000 8K TV due to its hefty price tag.

Samsung's history of producing giant Micro LED TVs dates back to CES 2018 when it first introduced the 146-inch modular TV, The Wall.

A year later, the South Korean giant unveiled a 75-inch Micro LED TV more suitable for living rooms, followed by a 110-inch version in 2020. Additionally, there are models available in 89 inches and 110 inches. The 114-inch version is priced at 180 million Korean won (approximately 132,630 Chinese yuan) not only because of its massive size but also because it utilizes Micro LED technology.

Similar to OLED, each of the millions of micro LEDs packaged on the substrate can generate its own light and color without the need for a backlight or color filter. Compared to OLED, Micro LED TVs have several advantages, including more vibrant colors, energy efficiency, faster response times, and higher brightness - we have seen some Micro LED TVs with a peak brightness of up to 2000 nits. Most importantly, it adopts an inorganic LED structure, offering a longer lifespan than OLED and avoiding pixel burn-in issues. The downside of Micro LED TVs is, of course, their astonishingly high price. Samsung is attempting to make its nearly $133,000 price tag more appealing by offering buyers a free 85-inch Neo QLED TV (QND900) valued at $8,000, along with discounts on JBL L100 MK2 speakers (each pair valued at over $4,000).

Samsung is also giving users who purchase this TV this month a Seoul Signiel Hotel accommodation voucher worth 3 million Korean won (approximately 2200 Chinese yuan), further defining the target audience for this TV.

This TV is currently only available for sale in South Korea. There is currently no information on when or if it will be launched in other regions. The price of Micro LED TVs means that only a few thousand are sold globally each year, which is less than 1% of the annual shipment of 200 million TVs. However, there was a time when the price of OLED TVs made them unaffordable for most people, so it is likely that the price of Micro LED TVs will decrease in the future. Nevertheless, for a long time, many people will still be unable to afford these TVs.

Compared to LG's 118-inch model introduced last year, Samsung's latest Micro LED TV seems like a good deal. Priced at $237,000, it is much cheaper than the $300,000 136-inch model.