At the recent "2024 China Household Appliance Innovation Retail Summit," Xu Dongsheng, Vice Chairman of the China Household Electrical Appliances Association, pointed out that the current household appliance retail channels are becoming more diversified and fragmented. Platforms like Douyin, Meituan, Xiaohongshu, and other content and interest-based e-commerce sites are gradually playing significant roles in the retail of household appliances.
Li Wentao, the head of the home appliance business of Douyin e-commerce, stated that the core reason for the success of Douyin e-commerce lies in how live streaming and short video formats effectively help brands showcase high-end products and key selling points to consumers. It is evident that in the era of diverse coexistence in home appliance retail, the ultimate key to product success still lies in product quality.
Just like the TCL Q10K TV launched today, which focuses on picture quality by introducing TCL's full-range halo control technology, injecting fresh vitality into the TV market with high-quality television sets.
It is understood that TCL's Full-area Halo Control Technology enhances light control capabilities by upgrading the Hexa Crystal Core II and Super Concentrated Micro Lens; adds transient response and bidirectional 16-bit to improve light control accuracy; shortens the OD value (distance from the backlight board to the diffusion board) to prevent halo from the source. Finally, paired with a 7000:1 high native contrast HVA wide-angle low-reflection screen, from multiple dimensions, halo is completely eliminated, making the picture purer.
In addition to the core technology of picture quality, the Q10K boasts a maximum of 2592 backlight zones and a peak brightness of up to 3800 nits with XDR, allowing for outstanding performance in picture quality compared to products in the same price range.
In general, if home appliance companies want to expand their growth, they ultimately need to focus on quality and core technology. After all, a better user experience is what consumers value the most.
