Can you imagine that the penetration rate of new energy vehicles is about to break 50%, or even higher? This means that the auto market will be dominated by new energy vehicle owners and enter the new energy era. Just today, the first model under the Hongqi New Energy brand, the Hongqi EH7, was officially launched, starting at 229,800 CNY, showing off its strength. So, what is the strength of the new car? For Chinese citizens, Hongqi is not just a luxury car brand, it also evokes deep sentiment. Graced with the aura of the "leader's car," Hongqi has come a long way and in recent years has entered countless households, becoming a vibrant "red flag" in the automobile market.

Given Hongqi's status, history, and brand influence, breaking sales records is just the beginning. As the industry shifts towards new energy, Hongqi's approach to this segment has become the talk of the town. Last year, Hongqi launched its strategic move to "go all in" on new energy, establishing "Hongqi New Energy" as an independent "new energy sub-brand." As the penetration rate of new energy vehicles exceeds 50%, it is the right time for Hongqi New Energy to make a strong push. The market remains fluid, and anything can happen as long as the company is sufficiently strong. Therefore, the E-HS9, the first model from Hongqi New Energy, is crucial.

In the past few years, intelligent electric vehicles have gone through the start-up, expansion, and clearing-out phases, and are now in the growth phase. Any new car that wants to stand out must have a mature architecture platform and leading technical quality, which will redefine the functional value and intelligent experience of the car.

The Red Flag EH7 is based on a brand-new FMEs "flag" super architecture. The first impression is that it's "younger" and "full of electricity," and it's about to set the market on fire. This is very important because in a market with an endless stream of new cars, new cars that "feel more like gas than electric" will definitely be rejected by many people, even if they are from BBA.

With its smiling face, inverted L-shaped headlights, segmented waistline, hidden door handles, and short front and rear overhangs, the Red Flag EH7 follows the design principles of "few edges, large curves" for intelligent electric vehicles, showcasing a sense of technology and the future.

"Intelligence plus comfort" is becoming a key element in intelligent electric vehicles, which aligns with the "marvelous" concept at the core of Red Flag New Energy. Red Flag's EH7 features an interior with virtually no physical buttons, and a combination of a 6-inch instrument panel, a 15.5-inch curved screen, and an AR-HUD head-up display system, creating a truly intelligent mobile environment.

As the northernmost car manufacturer in China, Red Flag faces the challenge of maximizing both range and battery performance in cold temperatures while maintaining excellent power performance. The Red Flag EH7 boasts impressive performance. The dual-motor, four-wheel drive model delivers 455kw of peak power and can go from 0 to 100 kilometers per hour in just 3.9 seconds. The long-range, fast-charging version has a driving range of over 800 kilometers, surpassing the range of a single tank of fuel in a conventional gasoline-powered car. And for those with lingering concerns, the swappable battery version is a great option, providing a full charge and a driving range of 600 kilometers in just three minutes.

As a vehicle designed for the northeastern region, the Red Flag EH7 places a heavy emphasis on low-temperature performance. It employs a range of advanced technologies, including industry-first low-temperature battery cells and an integrated thermal management system with multiple heat sources. This comprehensive approach effectively addresses the challenge of battery degradation in low-temperature environments, maintaining a winter driving range retention rate of up to 70%. Closing Remarks

The next two years will be a crucial period for the development of smart electric vehicles.

Hongqi may have a long way to go to become a first-tier new energy vehicle brand, but the Hongqi EH7 is like a "spearhead" that will help Hongqi New Energy unleash a heavy blow.

With the launch of more major new products, Hongqi New Energy may advance boldly, allowing the ideals of the new energy vehicle market to soar!