Every time Huawei releases a new phone, it stirs up a lot of controversy in the market. Some think Huawei's products are priced too high, while others believe that the limited supply leads to price hikes.
Regardless, Huawei's current market influence is indeed very strong, bringing many innovative selling points that enhance user experience.
In this industry full of challenges and opportunities, Huawei has regained the top spot in the Chinese mainland market with its outstanding technological innovation and sharp market insights.
In light of this situation, the author believes it is closely related to four key reasons. Without further ado, let's delve into them.
First, let's take a look at the data. According to Canalys' report on the Chinese smartphone market in the first quarter of 2024, Huawei has reclaimed the top spot after 13 quarters.
With strong market response to its Mate and nova series, Huawei saw a 70% year-on-year increase in shipments, reaching 11.7 million units. This data is indeed quite impressive.
In addition to this, according to a report by the International Data Corporation (IDC), in the first quarter, Honor, Huawei, and OPPO took the lead with market shares of 17.1%, 17.0%, and 15.7% respectively, making them the top three players in the Chinese smartphone market.
So, let's now explore together the real reasons behind Huawei's resurgence to the top spot after 13 quarters.
Point 1: Kirin Processor Highly Anticipated
It is undeniable that one of the reasons Huawei phones can attract users is the Kirin processor, not only for its self-developed charm but also for its excellent performance.
From the Kirin 9000S processor to the Kirin 9010 processor, consumers have come to understand the remarkable strength of Huawei phones, naturally sparking a desire to choose them.
Moreover, there have been reports that future Kirin processors will undergo even greater iterations, with further improvements in power consumption control.
In this scenario, Huawei's new phones equipped with Kirin processors have a strong selling point, leading to a significant increase in sales.
Point 2: HarmonyOS Reforming the Market
HarmonyOS, as a self-developed operating system by Huawei, has made significant progress in the field of smartphones and related areas in recent years, with excellent performance in user experience.
For example, the HarmonyOS 4.2 version has brought many improvements, whether in terms of themes, smoothness, or changes in advertising.
Coupled with the good functional features of HarmonyOS itself, such as IoT connectivity, large folders, super compression, file transfer station, and other features.
In addition, the HarmonyOS Star River version is also on the way, which has made many fans eager to choose a new device and wait for the version to be tested.
Point Three: Many Selling Points
Looking at the latest Huawei smartphones, there are indeed many selling points. For example, the retractable lens used in the Huawei Pura70 series is very attractive.
Features like satellite calling technology, emergency models, etc., indicate the strong capabilities of Huawei's new phones, especially considering Huawei's ongoing development.
Over time, the supply pressure on Huawei phones has also decreased significantly. Taking the Huawei Mate60 series as an example, production and supply shortages gradually improved in the first quarter, becoming a key factor driving Huawei's overall growth.
It is worth mentioning that there have been reports that Huawei is developing ultrasonic fingerprint technology, aiming to bring even greater competitive value to future smartphones.
Point Four: Weakening Competitors
Looking at the data, OPPO secured the second spot with a remarkable performance from the Reno 11 series, shipping 10.9 million units, a 14% decrease year-on-year, capturing a 16% market share.
Honor claimed the third spot with a 16% market share, shipping 10.6 million units, a 9% increase year-on-year; vivo closely followed with 10.3 million units shipped, a 9% decrease year-on-year, holding a 15% market share.
Apple experienced the largest decline among the top five manufacturers, with shipments dropping by 25% to 10 million units, ranking fifth.
It is evident that Huawei's ability to improve is somewhat related to the weakening of its competitors; otherwise, the current situation would not have unfolded as it has.
In conclusion, Huawei's success in the first quarter of 2024 was not accidental but rather the result of its years of accumulation and efforts in technological innovation, market insights, and global deployment.
Does anyone have anything to express about this? Feel free to reply and discuss.
