On April 11th, Realme held a product launch event, officially introducing the new generation mid-range hit product - Realme GT Neo6 SE. As the latest masterpiece of the GT series, Realme GT Neo6 SE, starting at 1699 CNY, brings four major upgrades in screen, performance, battery life, and experience, making it the king of cost-effectiveness in the mid-range smartphone market. Interested students can click to view detailed reviews.
Following the press conference, Xu Qi, Vice President of realme Global and President of realme China, conducted media interviews.
The newly launched realme GT Neo6 SE is priced starting from 1699 CNY, targeting the mid-range high cost-performance market. Xu Qi stated that for realme, the price range from 1500 to 3500 CNY is crucial and will be the focus of realme's future strategies. The GT Neo series is tailored around the demands of young people in this wave of product launches.
Xu Qi emphasized that youthfulness has always been a core label of the realme brand, but this doesn't mean the brand will be limited to a specific young demographic. He mentioned that while realme's core user base is primarily young people, this demographic is continuously shifting and evolving with the brand's development and market changes. For instance, in recent years, more young professionals entering the workforce have shown a keen interest in realme. Therefore, while maintaining the brand's youthful image, realme is also expanding its user base to meet the needs of a broader audience.
There has been much discussion in the industry recently about the Snapdragon 7+ Gen3 and Snapdragon 8s Gen3. The realme GT Neo6 SE has opted for the Snapdragon 7+ Gen3 as its main chipset. Xu Qi believes that this is ultimately a product-level decision. He stated that both chips have their own characteristics and are excellent in their own right. The reason realme chose the Snapdragon 7 series chip this time is because it meets the requirement of delivering solid performance, battery life, and screen quality in the price range around 2000 CNY.
Despite both being Snapdragon chips, when defining products, realme considers how to pair a good screen with the chipset's performance. Aspects such as display quality and eye protection are crucial for users. realme's product strategy aims to seize the forefront in performance but not solely rely on a single chip or processor. Instead, they aim to address user pain points and provide the latest upgrades.
The Realme GT Neo6 SE boasts a highly competitive price starting at ¥1699 this time around. However, this year has seen a trend of rising prices for critical electronic components. With costs increasing, it's a tough balancing act for manufacturers who are forced to lower prices to stay competitive. Xu Qi candidly admits that the initial pricing of the Realme GT Neo6 SE makes profitability challenging, but he believes Realme is committed to tackling valuable yet challenging endeavors.
Xu Qi points out that the competition in the Chinese smartphone market is cutthroat, especially compared to previous years, with manufacturers pushing prices to the limit. Despite this intense competition, Realme remains focused on delivering high-quality products while maintaining a good value proposition. Additionally, as a global smartphone brand, Realme plans to introduce products like the GT Neo6 SE to global markets to alleviate cost pressures collectively.
Looking ahead, Realme will continue to increase its investment in the global market. By launching more competitive products and improving its service system, the brand aims to enhance its reputation and influence worldwide. Xu Qi also emphasizes the importance of technological innovation for brand development. Realme will continue to invest in research and development, introducing competitive new technologies and products to provide users with better experiences. This spirit of innovation not only enhances brand image and competitiveness but also brings new opportunities and challenges to the entire industry.
