On April 19th, the launch event of the "WindTalker Journey" meteorological study brand was held in Beijing. More than 60 attendees, including Sun Jian, Executive Vice President of the China Meteorological Service Association, Chen Xiangdong, Chairman and CEO of Gaotu Group and CEO of Gaotu Jiapin, Li Haisheng, Chairman of Huafeng Meteorological Media Group, and representatives from meteorological study travel camps such as Huangshan Meteorological Bureau, participated in the event.
Group Photo at the Press Conference (Photo provided by the organizer)
In recent years, the popularity of study tours has been on the rise in China. The integration of experiential education and the tourism industry has become a new content and method for Chinese quality education. The China Meteorological Service Association has been committed to popularizing meteorological knowledge, nurturing meteorological talents, and enhancing the level of meteorological education. Since January 2023, it has launched meteorological study tours and has now selected and announced 24 meteorological study tour camps.
The newly launched meteorological study brand, "Wind Talker Journeys," will collaborate with meteorological, educational, and cultural tourism-related institutions, pooling resources to open the door for students to explore the mysteries of nature. While traveling, students will delve into the wonders of meteorological science and experience the magic and power of nature.
In his address, Sun Jian stated that the meteorological industry is a technology-driven, fundamental, and pioneering industry. Meteorological knowledge involves many disciplines such as mathematics, physics, and astronomy, and is closely linked to high-tech intensive industries such as communication, big data, and artificial intelligence, which are vital to everyone's production and life. Against this background, the deep integration of meteorology and study tours to create this new form of meteorological study travel is timely and promising.
Chen Xiangdong pointed out that in the future, High Road will continue to combine online and offline education, relying on high-quality teaching resources and service systems to carefully select high-quality meteorological study resources worldwide. This will help improve the meteorological scientific literacy of young people, develop key abilities, and master meteorological knowledge. Through fun and engaging scientific practices, it will broaden their cognitive horizons and facilitate comprehensive growth.
As a leading state-owned meteorological service enterprise, Li Haisheng, from Huafeng Group's perspective on integrated media resources, provided new development ideas for meteorological study travel.
During the brand launch segment, Qu Ya, the Secretary-General of the China Meteorological Service Association, unveiled the mystery of "Wind Talker Journeys" and provided detailed introductions to its mission, organizational structure, and development blueprint. "Wind Talker Journeys" aims to make meteorological science a new companion for children, providing comprehensive and in-depth meteorological science learning experiences for young people, promoting their comprehensive development.
Subsequently, the association signed strategic cooperation agreements with High Road Group and Huafeng Meteorological Media Group. In the future, the three parties will integrate their advantages in market, brand, service, and organizational resources, centered around the "Wind Talker Alliance." They will jointly promote the meteorological study brand, strengthen cooperation in meteorological cultural popularization education, and cultivate meteorological study culture and ecology, advancing the construction of the meteorological study brand together.
Finally, representatives from the association, High Road Group, and meteorological study tour camps jointly launched the inaugural meteorological study camp. From natural science to human history, from outdoor adventures to social practices, the inaugural camp will lead campers on a unique meteorological study journey.
