The 2024 National Consumption Promotion Month and the Beijing-Tianjin-Hebei Consumption Season have been fully launched in Beijing, Tianjin, and Hebei. Recently, to create vibrant, focused, and high-quality consumer promotion activities, and foster a fervent consumption atmosphere, the "Fangshan Good Life" theme consumption season in Beijing's Fangshan District officially kicked off simultaneously.
At the launching ceremony, the commercial cultural IP "局器熊 (Jūqìxióng)" from Fangshan District made its debut for the first time. It's understood that this character will be used for physical image promotion, environmental decoration, production and sales of cultural and creative products in major commercial complexes, supermarkets, automobile 4S stores, etc. It will also be promoted as the commercial cultural image IP of Fangshan District during events such as the Beijing Consumer Season.
The event also recognized the top ten best-selling car brands in Fangshan District for 2023 and presented them with trophies. Various car sales companies also offered a variety of discounts to consumers. At the same time, in order to benefit both enterprises and the people, and to inject vitality into the economic development of Fangshan District, the government and enterprises worked together to distribute car consumption vouchers totaling more than 10 million CNY. Different levels of subsidies for car purchases were provided based on different needs, and consumers could obtain them through the "Car King" platform during the event and use them to purchase cars at designated 4S stores.
To ramp up the consumer market and kick off the new year with a bang, the Fangshan District has launched a total of 185 consumption-promotion activities in the first quarter. This concerted effort aims to create a vibrant and active consumer market atmosphere. In order to enrich the "Fangshan Good Life" consumption menu and continuously innovate new models to boost consumption, the district will actively organize and roll out a variety of beneficial and high-quality activities. These initiatives will not only promote the upgrading of consumption quality but also drive rapid consumption growth, establishing distinctive activity brands that highlight the unique features of Fangshan.
This season's consumption activities will further consolidate the foundation for consumption growth, effectively expand domestic demand, stimulate consumption, and boost consumer enthusiasm. This will lay a solid foundation for the orderly and prosperous development of the consumer market in the Fangshan District.
