Everyone is a unique individual, and when young people face various pressures from life and work, negative emotions often arise frequently, leading to a loss of courage to accept oneself. On May 25th this year, "Mental Health Day," QQ Music specially collaborated with Tencent Musicians and Tencent Charity, under the guidance of the Shenzhen Care Office and with the support of the Shenzhen 12355 Youth Comprehensive Service Platform, to jointly launch the theme of "Every You Deserves to be Celebrated" for the 5.25 Mental Health Care Day music charity project. Renowned composer Lao Luo, Tencent musicians Qian Runyu, Guan Haode Walter, and Dou Jiayuan expressed their love for themselves through creation, encouraging people to listen to the voices deep within their hearts through music and embrace their true selves.
Listening to the inner voice, celebrating each unique self
In order to promote a positive life attitude and values, QQ Music, in collaboration with Tencent musicians, has launched the "I Love Myself" life theme song collection activity. This initiative encourages artists to explore and affirm their own worth through creation, offering themselves more understanding and compassion. The event has attracted numerous Tencent musicians, including Cat Fairy, Hailie Heili, Prince Quan, Gui Yao, and Ruiya. They weave their inner voices into life theme songs of "I Love Myself," using musical notes to express their love for themselves and celebrate every vibrant moment in life. In our lives, we inevitably encounter moments of setbacks and discouragement. Cat Fairy's "Unchanging" depicts a firm belief in oneself despite facing cold eyes and harsh words. Facing life's lows, Prince Quan's "Spring Self-Rescue Guide" portrays a journey of emerging from adversity, embracing life and love anew through changes in natural scenery and inner emotions, conveying hope, courage, and the power of new beginnings. These high-quality music creations will be selected to create a special theme music album, premiering in the QQ Music 5.25 music charity project, encouraging everyone to love themselves through music.
When emotions surge, music can fill the void within, bringing emotional balance and healing. In the 5.25 Music Charity Project, QQ Music has curated therapeutic music playlists for users in different scenarios, helping listeners resonate and release emotions during times of anxiety and loneliness. Among them, the creator of "Restless," German composer Lao Luo, along with the Wind Chime Crossing Music Therapy label, has introduced a brand-new therapeutic music album titled "Wind Chime Crossing." The pieces are carefully crafted from various aspects such as awakening, aiding sleep, stress relief, anxiety soothing, and depression improvement. During the process, registered music therapist ABO provides professional guidance, creating functional music for sleep aid and stress relief, allowing your mind to gradually relax while listening, eventually drifting off peacefully to sleep. After a tense day at work or during moments of emotional anxiety, it also brings inner peace and tranquility to the listeners.
Using Music to Support Public Welfare, Warming Every Lonely Soul
QQ Music continues to focus on user needs, dedicated to providing emotional value through music for its listeners. In recent years, based on findings from data mining and user research, both students and working professionals have been experiencing varying degrees of stress from academics and work, often feeling loneliness, melancholy, and sadness. Therefore, in the public welfare campaign on May 25th, QQ Music collaborated with Tencent Charity, guided by the Shenzhen Care Office and supported by the Shenzhen 12355 Youth Comprehensive Service Platform, to launch a series of initiatives to care for users.
Recently, QQ Music introduced a healing official assistant called "QQ Music Little Note," aiming to provide users with soothing emotional healing services. The assistant will identify users in need of negative emotional care through platform data and has prepared a collection of healing songs to offer personalized recommendations at necessary moments. Additionally, the assistant features a private message confessional function where users can freely express themselves when they need to listen and be accompanied, providing a secret emotional outlet. QQ Music also shared information about psychological service hotlines and platforms, such as the Shenzhen 12355 Youth Comprehensive Service Platform, which offers professional psychological counseling, legal aid, and assistance for youth and parents 365 days a year, 24 hours a day, online and offline, to ensure that every young person receives professional mental health support. When you need to listen and be accompanied, you can also call the public psychological education and free rescue hotline at 010-82951332 to find solace and support for your soul and gain the strength to move forward.
To support the growth and development of more special groups through music, QQ Music has teamed up with Tencent Charity to launch the "525 Love Myself | Soul Care Day" music art charity project. The initiative aims to convey warmth and hope through the power of music, affirming the unique value of each individual. The project includes the "Art Healing Assistance Plan for Children with Autism" and the "Dream Music Plan for Children with Autism," designed to help them improve their social and emotional expression abilities through music. The "Music Classroom Plan in the Mountains" focuses on providing quality music education to rural children, ensuring that every child has the right to enjoy music. Initiatives like the "Star Sea Music Companion Plan" and the "Yanran Love Music Smile Plan" are dedicated to helping children in different difficult situations regain confidence and face life positively. In the world of music, every individual's unique presence deserves to be celebrated.
The "525 Mental Health Care Day" public welfare project is not just a music event, but also a profound understanding of the value of each individual and a focus on mental health. QQ Music, using music as a medium, aims to raise awareness of the importance of mental health, learn to care for oneself, and embrace one's true self. In the future, QQ Music will continue to deeply understand user needs, use music to convey love and hope, and together create a warmer and more inclusive world.
