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Q1 Shipment Drop of Nearly 10% Sparks "iPhone Doomsday" Debate: Can Apple Survive Without China Market?

Thu, Apr 25 2024 08:20 PM EST

On April 16th, IDC data for the first quarter of this year revealed a nearly 10% global shipment decline for iPhones, with notably weak performance in the Chinese market.

This performance has sparked concerns about an "iPhone doomsday" among some in the market, drawing attention from several investment banks.

However, Morgan Stanley disagrees that the reduction in iPhone orders will lead to catastrophic consequences. Instead, they believe that the order volume in Apple's supply chain is better than expected.

The investment firm points out that despite Apple's worst start in a decade, there remains significant interest in older iPhone models in emerging markets, according to surveys conducted worldwide.

Apart from the Chinese market, other markets have shown relatively stable performance.

Investment banks like Wedbush share the same viewpoint, expecting Apple to rebound starting in September, despite potential challenges in the next two quarters.

Nevertheless, with the rise of domestic smartphones like Huawei and Xiaomi, iPhone's performance in the Chinese market has already begun to decline.

Hence, do you agree with the notion held by some that Apple can withstand challenges even if it loses the Chinese market? ?url=http%3A%2F%2Fdingyue.ws.126.net%2F2024%2F0416%2F300d5d37j00sc1a2k000od000go00b4g.jpg&thumbnail=660x2147483647&quality=80&type=jpg