On May 9, 2024, the "Printing at Home, Winning the Future" 2024 HP Spring Home Printer Trend New Product Launch Event and Partner Conference was successfully held in Beijing.
During this event, HP carefully integrated and strategically laid out its plans for the Chinese home printing market, officially introducing the HP home inkjet printer, home study continuous ink supply printer, and home laser multifunctional all-in-one machine, comprising a total of 16 new printing products. This comprehensive move aims to enhance its presence in the home printing market and enrich the product lineup for home printing families.
As an innovative leader in the printing industry and a trusted brand, HP has always upheld a spirit of keeping pace with the times. By deeply understanding the needs of local consumers, HP continuously innovates in product design, technology, and solutions to meet the increasingly diverse home printing needs of households in the new normal of life. This effort aims to provide a more diverse and higher-quality printing selection and experience for a wide range of home users.
HP's Senior Vice President and Greater China President, Zhuang Zhengsong, stated at the new product launch event for the 2024 HP Spring Home Printer Trends and Partner Conference, "HP has been in China for over 40 years, always adhering to the strategy of 'In China, For China,' upholding the core belief of 'Customer-Centricity,' continuously driving innovation and optimization of product portfolio and services. HP will work hand in hand with partners to ensure that every user, accompanied by HP printing products, enjoys the pleasure of learning and life, sparks inspiration, and creates an efficient, convenient, and intelligent excellent experience."
Senior Vice President of HP Global, President of Greater China Region, Zhuang Zhengsong
HP Global Vice President, General Manager of Printer and Consumables Business Unit in Greater China Region, Jin Weidong, stated, "Based on the deep accumulation and foundation in the Chinese market, HP is keeping pace with the times, focusing on the increasingly diverse printing needs of Chinese families. Together with our partners, we have built a strong industry ecosystem, committed to providing high-quality products, diverse product portfolios, excellent user experiences, and personalized solutions, comprehensively meeting the advanced printing needs of family members in learning, working, and living. Looking ahead, HP will continue to deepen its presence in the Chinese home printing market, leading the industry's innovation trend, and bringing more high-quality, efficient printing products to our users."
HP's Vice President and General Manager of the Printing and Consumables Business Unit in Greater China, Jin Weidong, engaged in an in-depth conversation with Premal Kazi, Global Head of HP's Home Printing Division, during a press conference. They discussed how HP is supporting the development of the home printing market by offering a comprehensive range of laser and inkjet printing products, tailored to the specific needs of local users, to provide efficient and convenient solutions, ultimately delivering a high-quality printing experience for household users.
Premal Kazi, Global Head of HP's Home Printing Business Division
During the product launch, Cesare Gritti, Hardware Product Director of HP's Home Printing Division, and Shen Hao, General Manager of HP's Printing and Consumables Business Division for Greater China, presented the newly launched family of home printers in a captivating dialogue, providing detailed insights into the unique advantages of these products in meeting the diverse usage needs of different family members in various home scenarios.
HP's home printer hardware product director Cesare Gritti (left) and HP's Mass Printing Products Department General Manager for Greater China, Shen Hao (right)
Focusing on diverse family needs, enriching product offerings for an enhanced user experience
In recent years, with the popularity of home learning and hybrid work, the demand for printing schoolwork and office documents has surged, injecting continuous growth momentum into the home printer market. According to a report by iMedia, the household penetration rate of home printers in China has increased from 5% in 2019 to 8.9% in 2020. It is expected that by 2025, the size of the printer market in China will reach 40.84 billion yuan, with the home printer market size expected to exceed 6.21 billion yuan, and sales expected to reach 3.2 million units, doubling from the market size of 2.97 billion yuan and 1.55 million units in 2020.
It is worth noting that among the households purchasing home printers in 2022, over 80% have a strong need to print schoolwork materials. These users are at different stages of education and exhibit personalized differences in their printing equipment needs, including cost, print volume, color, and printing speed, among other aspects. They expect printers to be efficient assistants in their learning, work, and life, helping them efficiently print schoolwork and review materials, office documents, and record life's moments to meet diverse usage needs, achieving a balance between self-growth and work-life. However, as printers are precision machines, ordinary households may lack experience in operation. Therefore, simplicity and ease of use become important considerations for household users when choosing printers. They prefer printing devices that are easy to use with zero technical barriers.
As an innovative leader in the printing industry, HP has always adhered to the design concept of "coming from users and going back to users," continuously iterating on technology and products. This time, HP has released three major series of printing products for home use: home inkjet printers, home study continuous ink supply printers, and home laser multifunction printers, comprehensively meeting the differentiated printing needs of different family roles. It is worth mentioning that this is the first time HP has officially included laser multifunction printers in its core product series for home printers, introducing two models: the HP Home Laser Multifunction Printer (suitable for single-sided and double-sided printing needs) and the HP Jump series double-sided laser multifunction printer, meeting the advanced needs of modern families for efficient, multifunctional printing solutions.
In terms of printer initialization and network configuration, HP adds value to its products and reduces the learning and operating costs for users. Users can connect their mobile phones, computers, and other mobile devices to printers through the HP Smart APP, WeChat, and other applications to achieve remote printing, greatly simplifying the printing process, breaking the physical space limitations for household users, enabling them to achieve one-touch "ALL print" anytime, anywhere.
Enhanced content experience to meet multi-dimensional scenario needs
As value-added services increasingly become a key competitive advantage in the market, and printing online learning resources becomes a necessity for home printers, household users are paying more attention to whether products have rich online resource services when purchasing printing products. At the same time, home office workers have higher requirements for rich, efficient printing functions and flexible, convenient mobile printing experiences. To meet these needs, HP has collaborated with ecosystem partners to carefully construct a family office and study ecosystem integrating hardware, software, and content resources. This system is deeply adapted to home learning and office scenarios, providing users with customized content experiences, whether for home education or remote work, to enjoy convenient, efficient, and personalized services.
HP Cloud Box Solution: The HP Cloud Box Solution supports wireless remote printing on mobile phones, upgrading the WeChat printing function for printers without WeChat printing settings, making printing more intelligent and convenient to meet various needs in home use scenarios. Users can easily set up internet access and connect the all-in-one machine with simple operations, without the need for complicated configurations and settings, significantly reducing the learning costs for household users. In terms of application scenarios, this solution is not only suitable for online homework printing but also equipped with a vast amount of learning resources and AI synchronous tutoring functions, assisting comprehensive development in home education through intelligent diagnostic learning aids. HP Cloud Print Mini Program: The "HP Cloud Print" mini program creates a one-stop "content mall" for family education for users to easily connect to printers using WeChat, enjoying a more convenient mobile printing experience. This mini program supports various printing needs such as documents, invoices, photos, and specific requirements like copying IDs and printing identification photos. Additionally, it provides a vast array of educational and entertainment printing materials, enabling parents to access high-quality educational resources promptly and efficiently.
HP refreshes its home printer product family, bringing a new "ALL print" printing experience to household users
HP Home Inkjet Printer - Focusing on entry-level home printing needs, empowering the K12 education market
HP Brand, a worry-free choice:
As an entry-level home printer with a global cumulative sales volume of nearly 700 million units, it is a user-recommended and trustworthy choice.
Economical and cost-effective:
With high-quality output, it excels in daily printing. Paired with HP original ink cartridges, it can achieve up to 700 pages of black and white or color printing without the need for frequent cartridge changes, making maintenance easier. Printing costs are as low as 0.06 yuan per page for black printing and 0.12 yuan for color printing, making it reliable and cost-effective for long-term use. Convenient and Efficient Operation:
Installation and setup on a computer is quick and easy, requiring just a few simple steps. It is highly compatible and can be used with popular domestic cloud boxes[8] for easy mobile printing. With printing, copying, and scanning functions all in one, it effortlessly meets common household needs like document printing, school assignments, and more.
Sleek Design, Lightweight, and Practical:
The modern and sleek design, outstanding color options, compact size, and lightweight build make it suitable for various home environments and different spaces. The attention to detail highlights its user-friendly design.
HP Home Inkjet Printer
HP Home Study Continuous Ink Supply Printer - A Great Helper for Learning, with Outstanding Efficiency
Super Easy to Use
Utilizing HP's high-quality original ink, with waterproof black and vibrant color, whether printing in black and white or color, it can produce excellent printing results, reproducing true colors. At the same time, printed documents are clear and sharp, images are vivid, and highlighters can be used to take notes without smudging. Certified by the authoritative third-party organization Keypoint Intelligence, this ink tank printer eliminates the need to purchase expensive professional photo printers, allowing users to enjoy superior printing quality, making it an excellent choice for photo printing. It supports borderless printing, ensuring photos have no white borders, resulting in a more aesthetically pleasing and delicate printing effect.
Worry-Free and Durable
The high-yield original HP large-capacity ink cartridges support printing 4,000 pages in black and white, and 6,000 pages in color, without needing to change ink for three years. Black ink costs only 0.01 yuan per page, and color ink costs only 0.036 yuan per page, making family learning and home office tasks easier and more affordable. During the initial installation process, there is no need to consume a large amount of ink, making ink usage more efficient. There is no need to replace waste ink tanks, significantly reducing the hidden costs of home printing. With less frequent cleaning of the print head, ink consumption is minimized, making it more durable for long-term and high-volume printing.
Easy to Use
Users can easily connect to the printer via Bluetooth BLE and Wi-Fi, with a simple four-step operation to complete the network setup. One-click activation for WeChat printing allows for remote printing through the HP Cloud Printing Mini Program, even when traveling. By using WeChat printing, users can access abundant study materials and a vast question bank, significantly enhancing home learning efficiency.
HP Home Study Continuous Ink Supply Printer
HP Home Laser All-in-One Printer - Comprehensive Functions, Compact Size, Affordable Choice for Home Printing
Stylish and compact, versatile for home decor
The pure white appearance is stylish and exquisite, paired with a small body that can adapt to various home decor environments, meeting the aesthetic and needs of modern home life and home office professionals.
Outstanding quality, high-definition printing
Professional laser quality easily meets diverse printing needs. Using HP original toner cartridges designed for high-quality printing, it can present clear details of text and images while quickly completing printing tasks, showcasing outstanding quality on every page.
Efficient printing, versatile assistant
Printing speed can reach 20 pages per minute, significantly improving efficiency, saving time and effort, easily meeting the printing needs of households. Combining printing, copying, and scanning functions in one, it caters to various daily printing tasks such as homework printing, work document printing, and ID card copying. Users can easily scan files directly to email and network folders through the HP Smart intelligent app.
Wireless direct connection, smart management
Supporting wireless printing, users can use the HP Smart intelligent app for easy mobile printing and scanning. Users can directly connect the printer to smartphones or tablets without network connection, enabling convenient printing.
HP Home Laser Multifunction Printer
HP Home Duplex Laser Multifunction Printer - Powerful features, stylish design, ideal for home duplex printing
High-speed duplex, saving money and effort
Single-sided printing at 29 pages per minute, double-sided printing up to 18 pages per minute, combined with dual-band Wi-Fi with automatic connection function, efficiently speeds up home office tasks; automatic high-speed double-sided printing eliminates the need for manual page flipping, saving time, money, and paper, making it more environmentally friendly.
Simple and intuitive operation
Intelligent guided operation panel for a simpler and more intuitive printing experience; paired with smart breathing lights for interactive printing experience, users can confirm printing progress without having to walk up to the printer.
Fashionable colors, minimalist design
Compact and stylish appearance with minimalist design, available in various trendy Morandi colors to suit modern home environments.
Convenient connectivity, worry-free mobility
Supports various connectivity options such as HP Smart app and WeChat Mini Program (remote printing), enabling mobile (remote) printing to handle office documents and homework anytime, anywhere, making printing more convenient.
HP Home Double-Sided Laser Multifunction Printer
HP has been deeply rooted in China for over 40 years, always adhering to the strategy of "In China, For China." Looking ahead, HP will continue to focus on users, closely collaborate with partners, rely on reliable and durable printing products, comprehensive strategic layout, and a vibrant intelligent cooperative ecosystem to continuously create a more efficient and convenient new printing experience for Chinese home users.
