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Porsche Responds to Xiaomi SU7 Being Dubbed "Mi-sche" for Resemblance

Hei Bai Mon, Apr 15 2024 10:19 AM EST

On April 15th, following the official unveiling of the Xiaomi SU7, netizens humorously compared its appearance to that of a Porsche, dubbing it "Mi-sche".

In an interview, Michael Kirsch, President and CEO of Porsche China, responded, "Regarding the similarities between the Xiaomi SU7 and Porsche, I believe good design often shares a common spirit." s_1874e00e4f4240ce92f680d93e4ca7e3.jpg Porsche has upheld a spirit of innovation throughout its 75-year history, adhering strictly to meticulous manufacturing standards, according to Koei Saga.

"We look forward to fair, just, honest, and legal competition from companies that adhere to the same standards or even higher ones," Saga claimed.

At the same time, Saga also expressed delight in Porsche's emphasis on handling and performance in its electric vehicle products, allowing consumers to understand the vehicles on multiple dimensions beyond just commuting.

"Porsche is a true sports car brand, and we have always emphasized 'iconic Porsche performance,' which is the result of systematic research and innovation, rather than a singular aspect of product performance." 93076837-b0f5-4810-838a-9ceca1172ec7.png