On April 25, at the grand opening of the 18th Beijing International Automotive Exhibition 2024 at the China International Exhibition Center, Dongfeng Motors showcased the Dongfeng Nano alongside the Dongfeng Nano 01 (specs | images) Co-Creation Edition. They also launched the "National Car Co-Creation Plan," engaging with various sectors of society in modification co-creation, peripheral co-creation, content co-creation, community co-creation, and new car co-creation, aiming to create more possibilities for a better life.
At the event, Zhou Zhiping, General Manager and Deputy Secretary of the Party Committee of Dongfeng Motor Corporation, made his debut, announcing the launch of the "National Car Co-creation Plan" by Dongfeng Nano. Chen Hao, member of the Party Committee and Deputy General Manager of Dongfeng Motor Corporation, as well as Secretary of the Party Committee and General Manager of Dongfeng Passenger Vehicle Sales Co., Ltd., announced the strategic partnership between Dongfeng Motor and DJI Carload, to explore intelligent driving solutions that are more advanced, convenient, safe, and user-friendly. The results of this advanced intelligent driving cooperation will be first launched on the next mass-produced new car under Dongfeng Nano and officially released to the market next year.
The launch of the "National Car Co-creation Plan" illuminates the national "smart and intelligent" car life.
Co-creation is the brand essence of Dongfeng Nano's progress.
On the opening day of the auto show, building on their previous rich co-creation practices, Dongfeng Nano further introduced the "National Car Co-creation Plan," collaborating with a wide range of car owners, media friends, industry partners, cross-industry brands, etc., to engage in modification co-creation, peripheral co-creation, content co-creation, community co-creation, and new car co-creation, allowing everyone to participate and enjoy the "national smart and intelligent pure electric" experience.
"In the era of smart electric vehicles, users are always at the center. Dongfeng Nano always adheres to putting users first, focusing solely on creating high-quality national cars. We cordially invite friends from all walks of life to join Dongfeng Nano's 'National Car Co-creation Plan' and work together to create premium national cars." Chen Hao rallied for Dongfeng Nano's co-creation at the press conference.
As a professional national pure electric brand, Dongfeng Nano relies on the solid system strength of the state-owned enterprise "national team" Dongfeng Group, actively collaborating with users to co-create, dedicated to providing a high-quality travel experience for the general public. During the initial R&D phase of its first model, Dongfeng Nano 01, the Dongfeng Nano team visited 85 cities, engaging in in-depth co-creation with 39,257 users from 103 different professions. Based on users' frequent demands, they created the spacious, stylish, and intelligent Dongfeng Nano 01. With the official launch of the National Car Co-creation Plan, more attractive, enjoyable, and fun national cars will undoubtedly meet users' high expectations.
Teaming up with DJI Carload, becoming the "advanced intelligent driving popularizer."
Intelligence is the key to Dongfeng Nano's victory in the second half.
Its first model, Dongfeng Nano 01, was hailed as the "smart and stylish powerhouse" upon its release. Not only equipped with L2 intelligent driving assistance functions, it also features the industry's unique fully automatic parking and remote parking functions, along with the rare 540° surround view system in its class. With top-tier intelligent configurations, it can be considered the benchmark for intelligent pure electric vehicles in the hundred-thousand-level range."
Intelligent technology empowers once more, advancing the national car experience. On the opening day of the auto show, Dongfeng Motors announced a strategic partnership with DJI Car to deepen cooperation in the development, integration, and testing of intelligent driving systems. The collaborative results will debut on the next mass-produced car under Dongfeng's Nano brand, set to be officially launched in the market next year. With this partnership as a new starting point, Dongfeng Nano will propel advanced intelligent driving into the lives of the public, bringing users a more technological, convenient, and secure intelligent driving experience. It aims to become a "popularizer of advanced intelligent driving," making high-level intelligence no longer exclusive to luxury vehicles priced at around 300,000 RMB, but rather making intelligent technology accessible to all.
More versatile and stylish, co-creating unique personalized rides with users, products are the ultimate weapon for Dongfeng Nano to face the market.
At the Dongfeng Motors booth, the Dongfeng Nano 01 Co-Creation Edition, which combines aesthetics and intelligence, has become the most popular model for visitors. This model caters to users' diverse and personalized needs, offering a high-quality new travel option for consumers seeking personalized and intelligent experiences through its unique design style and cutting-edge smart technology.
The co-created model, also a result of collaboration between Dongfeng-Nano and users. Focusing on the diverse needs of users, the Dongfeng-Nano 01 Co-Creation Edition achieves personalized upgrades in its design, featuring a sharper front face, a more dynamic rear bumper, as well as agile wheel hub covers and a three-dimensional tail wing. Paired with sleek body lines, it exudes a strong sense of sportiness. Additionally, the Dongfeng-Nano 01 Co-Creation Edition also supports customized tail lights and meticulously crafted various appearance kits, allowing each user to own a unique personalized ride.
Coming from the people, going back to the people. This time, with the advancement of the "National Car Co-creation Plan" and the efforts in the field of advanced intelligent driving, Dongfeng Nano will undoubtedly further expand its influence in the national car market. On the track of national cars, Dongfeng Nano, with its continuously iterated premium models and constantly improving brand competitiveness, will inevitably lead the national car category to a higher level, allowing everyone to have access to the leading national pure electric value experience.
