On April 12, it was reported that Jidu Auto, a collaboration between Baidu and Geely, is undergoing reforms in its marketing and sales departments.
Notably, Yang Zhen, head of the UD (User Development) department at the marketing front, along with several directors, have been relieved of their duties.
Currently, the marketing department will be under the direct leadership of Jidu Auto's CEO, Xia Yiping.
Additionally, Andy Gao, formerly from Tesla, has replaced the previous head of the UO (User Operations) department on the sales front.
So far, both the UD and UO departments have witnessed significant personnel changes.
As of now, Jidu Auto has not issued an official response.
It is understood that Jidu Auto, formerly known as Jidu Auto, was established in January 2021 as a joint venture between Baidu and Geely Auto. In June 2022, they unveiled their first concept car, the ROBO-01.
In August 2023, Jidu Auto was rebranded as Jidu Auto, and its first model, the Jidu 01, was officially launched on October 27 last year, with a price range of 219,900 to 309,900 CNY.
