From March 14th to 17th, 2024, Panasonic will once again showcase its latest products and strategies at the premier home appliance and consumer electronics expo, AWE (Appliance & Electronics World Expo). Get ready for the Panasonic Resonance Season! We cordially invite you and your family and friends to join us and witness this feast of technology and lifestyle aesthetics.
Panasonic Resonates with Better Living
"Resonance" is the concept Panasonic embraces to redefine its products based on a deep understanding of consumer needs. This idea stems from a profound comprehension of consumers and the ability to resonate with them, making "resonance" the keyword for Panasonic in 2024. Previously, due to the pandemic and sluggish global economic growth, the home appliance industry experienced a slowdown, impacting Panasonic as well. In 2024, as the market gradually improves, Panasonic emphasizes reexamining consumer needs, thinking what users think, creating what users need, and providing products and services that truly address recognized values, achieving harmonious resonance with users.
Understanding Consumers in Depth: Panasonic delves into consumer lifestyles, values, preferences, and needs through various channels such as market research, user feedback, and social media.
Establishing Emotional Connections with Consumers: Panasonic is committed to establishing emotional connections with consumers, understanding their emotional needs and psychological aspirations, to better meet their expectations.
Providing Personalized Solutions: Based on a deep understanding of consumer needs, Panasonic develops personalized, modular products and comprehensive solutions to meet the needs of different consumer groups.
Continuous Innovation and Improvement: Through continuous innovation and improvement, Panasonic constantly enhances product quality and performance, as well as user experience, growing together with consumers and sustaining development.
In summary, resonance is not just a product design concept but also a philosophy of close interaction with consumers, aiming to establish closer and deeper connections with consumers, providing them with more intimate, personalized products, and services.
Innovative Exhibition Design
Our booth design stands out with its unique approach. The entire exhibition area mainly demonstrates the resonance interaction between life and products, divided into six zones: Heart of Beauty, Heart of Joy, Heart of Happiness, Heart of Serenity, Heart of Care, and Heart of Nature. Each zone, through careful arrangement and creative product displays, allows users to deeply feel the close connection between Panasonic and life. Different product demands and resonance with products are presented according to the psychological process experienced by an individual in various stages of growth, truly experiencing the mutual growth of products and individuals, scenes of beauty accompanying growth.
As society evolves and technology advances, the younger generation's demands and expectations for home appliance products are constantly evolving. Panasonic is well aware of this and will present a series of resonant products and strategies at this year's AWE exhibition to better meet the needs of young consumers. Panasonic's product strategy targeting specific demographics includes high-value single products and sets. With fast-paced lifestyles and a pursuit of fashion trends, young people have higher demands for convenience and affordability, preferring products with high cost-performance ratios. This product positioning by Panasonic aligns with the consumption psychology and purchasing habits of young people, not only meeting their needs but also reducing consumer purchasing costs, promoting the prosperity of the consumer market. Another segment of consumers pursues an improved quality of life, focusing on product quality, functionality, and service experience. They are willing to pay for high-value-added products to obtain a better user experience and life enjoyment. Panasonic also introduces corresponding products that can bring higher customer satisfaction and loyalty through their quality and service experience.
These strategies and differentiated market positioning reflect a keen insight into the diversified needs of consumers, successfully resonating with consumers and the market, embodying certain market trends and economic value.
Exciting On-Site Activities
Fashionistas, come to Panasonic's booth at this year's AWE exhibition! The booth features cutting-edge technology products, immersive product experiences, delicious food, and exquisite gifts. You can win prizes by participating in AR interactive scanning of products or engaging in interactive quizzes.
Don't hesitate, come join us and explore the trends of the future world with your friends, and enjoy the fun of AR interaction together! Remember to mark your calendar for March 14th to 17th. See you there!
Pro Tips:
AR Scanning of Designated Product Displays: In each zone, you can use AR (Augmented Reality) technology to scan designated product displays to learn more about product features, functions, and usage methods. AR technology presents products in a more vivid and dimensional way, allowing viewers to experience various details and characteristics of the product up close. You can complete tasks with the guidance of staff members.
Either Eat or Take: Participants can win food or small gifts by completing AR code scanning experience tasks or randomly encountering hostesses for interactive quizzes at the event. We hope you can eat, play, and win prizes, making a conspicuous appearance.
Here, we would like to express our special thanks to all friends who support and follow Panasonic. It is because of your trust and support that we can continuously innovate and progress. In the days to come, we will continue to uphold the concept of "creating value for users" and launch more high-quality products and services, striving for your better living.
Lastly, we invite you once again to participate in Panasonic's Resonance Season activities. Let's leave behind the worries and anxieties of daily work and enjoy the fun at the AWE exhibition together!
