Reports indicate that the number of applications from enterprise senior executives for JD Cloud's "Yanxi" digital avatar has exceeded one hundred, with Cai Xiaodong leading the charge, inspiring other CEOs to eagerly explore the potential of digital avatars for sales.
Recently, Cai Xiaodong's AI digital avatar made a stunning appearance in JD's sales live stream, igniting a frenzy of interest in digital avatars. According to WeChat Index, searches for the keyword "digital avatar" peaked on April 16th.
Data from JD's live stream indicates that Cai Xiaodong's live stream attracted a total of 40 million viewers, with sales exceeding 50 million yuan within the first hour. Industry insiders have commented that this sales achievement has reached the level of top-tier anchor Li Jiaqi's daily sales on Taobao.
The ripple effect brought by Cai Xiaodong's debut continues. A source close to JD.com revealed to the media that after Cai Xiaodong's live debut, the JD Cloud Yanxi team responsible for technical support has received inquiries from thousands of enterprises including brand merchants, cultural tourism, and finance. Over a hundred enterprise executives have already customized their appearance schedules, and internal coordination of product technology and other related resources is underway to provide support.
The source also disclosed that in addition to executive digital personas, many local cultural tourism entities have approached JD Cloud Yanxi to meet the demand for customized digital personas to break through the screen. In response, when approached for verification, JD Cloud responded officially stating, "We will prioritize ensuring the quality of digital persona products and application scenarios, and orderly promote the launch of customized digital personas for various needs."
