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On May 10th, Xiaomi founder Lei Jun announced new personnel appointments at Xiaomi. Xu Fei was appointed Vice President and Group CMO, while Zhang Jianhui was appointed Vice President and Chairman of the Group Procurement Committee.

She Qi Fri, May 10 2024 07:52 PM EST

It is understood that this is the first time Xiaomi has appointed two female executives simultaneously.

Recently, Xiaomi President Lu Weibing released a video congratulating Xu Fei and Zhang Jianhui, introducing these two newly promoted Xiaomi executives. s_f888fe33994247c99332c32ae3529dad.png Lu Weibing stated that both Xu Fei and Zhang Jianhui share many common traits, including outstanding leadership qualities, and they both step up when Xiaomi faces challenges. s_f1a0ece2e05341fb92f51ac7d210ffab.png Lu Weibing believes it is crucial that both of them have a strong sense of mission and responsibility towards Xiaomi's future goals and endeavors. They are both outstanding representatives of Xiaomi's values.

It is reported that Xu Fei graduated from Tsinghua University, worked as a product manager at Google, and joined Xiaomi in 2010. She has been the product leader of the MIUI team until rotating positions after MIUI 6.

Xu Fei was the keynote speaker at the Xiaomi 14 Ultra launch event on February 22nd this year.

On the evening of the event, Lu Weibing wrote: "Xu Fei spoke excellently today, receiving praise from everyone! She spoke throughout without a teleprompter, had notes, but they were in her mind." s_a5c0ed33a2604675bc8eaada02d1e557.png