Many netizens flooded into the live streams of automotive brands such as Porsche, Lynk & Co, Xpeng, BYD, and Geely, crazily spamming "Xiaomi SU7" barrage messages. Xiaomi's logo even dominated the top three positions on the gift list. This behavior caused significant distress for the female anchors in the live streams, prompting them to put up signs requesting netizens to stop spamming.
In the face of this behavior, some view it as disrespectful to other brand live streams and their fan communities, potentially causing inconvenience and dissatisfaction among other users. However, others may see this as an enthusiastic expression of support and loyalty from fans towards the brand. They believe that spamming "Xiaomi SU7" barrages and sending Xiaomi gifts demonstrate support and affection for the brand's products, and serve as recognition and promotion of the brand's value.
