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On March 26th, vivo unveiled the highly anticipated X Fold 3 series foldable smartphones, which received widespread acclaim.

Xue Hua Thu, Mar 28 2024 08:38 AM EST

"The vivo X Fold 3 series not only showcases the research and development capabilities of the blue factory but also drives the overall upgrading of China's industrial chain and supply chain technologies. It embodies many advanced technologies. By focusing on the roots, the fruits naturally follow," said Huang Tao.

Regarding the price of 6999 CNY for the X Fold 3, Huang Tao emphasized vivo's consistent adherence to the principle of "flagship first, foldable later," ensuring both product cost-effectiveness and user experience.

Huang Tao stated, "Vivo's foldable screen offers the highest cost-performance ratio because we invest money into making the product. The cost-effectiveness is undoubtedly high. Additionally, we always strive to ensure a good user experience, so it's unlikely that the price will further decrease in the short term, at least for the blue factory."

He further explained that although the total quantity of foldable screens is not large, they represent a highly advanced technological platform in the current mobile phone industry. For instance, the X Fold 3 incorporates several advanced technologies such as semi-solid, second-generation silicon, carbon fiber ultra-durable lightweight hinges, armored glass, and back covers.

"In such a model with a limited volume, there are considerable overall difficulties and pressure to achieve speed. Throughout the process, vivo's product team, technology team, and supply chain team have pushed themselves to the limit. But only by tapping into our potential can we possibly create the best product," he added.

As for the compact foldable products that users are concerned about, Hong Yi, the general manager of vivo's product line, stated that they have been exploring this market and deeply considering what kind of experience this form of product can bring to users, what its true value is, how to enable users to continuously use it, and how to encourage repurchases and reuse. In the appropriate future, vivo will continue to introduce compact foldable products.

In the automotive field, vivo currently does not consider manufacturing complete vehicles but will offer high-quality car-machine interaction experiences.

In the IoT field, vivo will focus on core areas such as music, imaging, and gaming, striving for innovation to create industry-leading products. s_0b26d69c814d4b119c15e89a36e8a456.jpg