Founder Lei Jun stated that Xiaomi Cars will be his final entrepreneurial venture, and he is willing to stake his entire reputation on it.
Lei Jun emphasized that Xiaomi Cars, starting from scratch, is different from Xiaomi's growth phase 14 years ago with its smartphones. Xiaomi Cars needs to offer something unique, with a focus on smart technology, meeting the genuine expectations of both Xiaomi and new energy vehicle enthusiasts.
He also mentioned that the goal for the Xiaomi SU7 is to be the best-looking, best-performing, and most intelligent sedan priced under 500,000 RMB.
Currently, Xiaomi Cars has been conducting static viewing events nationwide, allowing consumers to witness the true appearance of the Xiaomi SU7.
Regarding the pricing of the SU7, Lei Jun stated that it will neither be priced at 149,900 RMB nor at 199,900 RMB.
Analysts speculate that the average selling price of Xiaomi Cars could range between 220,000 and 260,000 RMB. Pricing for the SU7 is crucial in the fierce competition against rivals such as BYD, NIO, and Xpeng.
