Since some time ago, Xiaomi stores around the world have often witnessed a familiar scene: groups of elementary school students gathered together, immersed in smartphones and tablets, forming teams to play games and battle it out. Over time, this phenomenon has led to the nickname "Xiaomi Internet Cafe."
It's understood that the popularity of these "Xiaomi Internet Cafes" among elementary school students stems from a simple reason.
Firstly, regardless of age, Xiaomi's offline stores prioritize user experience. Store staff don't aggressively push sales but instead remain silent, allowing customers to freely explore and play games without being disturbed.
Secondly, whether making a purchase or not, visitors can leisurely stroll around, try out devices, and enjoy the comfort of air conditioning and sofas. This environment feels welcoming to those with social anxiety and comforting to those who feel at home in social settings.
"Visitors can play without being chased away. The staff not only don't follow you around, but even come forward to ask if you have a gaming account and if you need help logging in. These kids, when they grow up, become loyal customers of Xiaomi," a netizen posted a video saying.
Below, someone commented: "I used to work in Xiaomi sales. Every night, these young lads would come to play 'King of Glory' for a while. Within a month, they even boosted my account to the 'King' rank. Whatever these kids played, I'd buy the corresponding skins."
"Let's put it this way: if back then, a brand of computer allowed you to play for free in their store every day, and the value for money was pretty good, would you buy from them when you grew up?"
"Twenty years later, these kids grow up and buy a tenth-generation Xiaomi SU7. When asked why they didn't choose a 'BBA' (referring to premium car brands), they simply replied: 'I owe Xiaomi.'"
For "Xiaomi Internet Cafe," it evokes childhood memories for those born in the 1980s and 1990s of hanging out in Xinhua Bookstore, flipping through books.
Some users secretly delete games, hiding their achievements and fame.
What are your thoughts?
