The mainstream price range still predominantly falls between ¥500 and ¥1000, occupying 47% of the market share, a 5 percentage point increase from the same period last year.
This growth in the price segment is mainly attributed to the market shift of products originally priced between ¥1000 and ¥1500.
The online monitor market in China from 2023 to Q1 2024 is segmented by price range in terms of sales structure.
Meanwhile, the significance of monitors priced below 500 yuan cannot be overlooked, capturing the second largest share of the market at 19%. This indicates that entry-level monitors still command substantial market demand.
In the mid-to-high-end market segment priced above 2000 yuan, leading brands such as Samsung, LG, and AOC dominate the product landscape.
Overall, the demand for both low-end and high-end monitors remains relatively stable, with their market shares holding steady. However, the market share of mid-to-high-end monitors is gradually being eroded by mid-to-low-end products.
