The mainstream price range still centers around ¥500-¥1000, capturing 47% of the market share, an increase of 5 percentage points compared to the same period last year.
This growth in the price segment is mainly attributed to the market shift of products originally priced between ¥1000-¥1500.
2023-2024 Q1 Chinese Monitor Online Market Segment Sales Structure by Price Range
Meanwhile, the significance of monitors priced below 500 yuan cannot be overlooked, constituting the second largest market share at 19%. This indicates a substantial demand for entry-level monitors still exists in the market.
In the mid-to-high-end market segment, priced above 2000 yuan, top-tier brands such as Samsung, LG, and AOC dominate the product landscape.
Overall, demand for both low-end and high-end monitors remains relatively stable, maintaining their market shares. However, the market share of mid-to-high-end monitors is gradually being eroded by mid-to-low-end products.
