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Ninebot's First Quarter Revenue Shows Impressive Growth with Products and Marketing as Key Factors

cici Sun, May 12 2024 07:35 PM EST

Recently, Ninebot released its operational report for the first quarter of 2024, showcasing a remarkable overall sales performance. Data indicates that Ninebot achieved a significant increase in performance in the first quarter, with revenue reaching 2.562 billion RMB, a year-on-year growth of 54.18%. Additionally, it reported a net profit attributable to shareholders of 136 million RMB, marking a 675.34% year-on-year increase.

Key business segments such as electric scooters, robotic lawnmowers, and all-terrain vehicles have all seen sustained high growth, delivering stunning sales performances globally. This sets a solid foundation for Ninebot's development in 2024. 0c28ab84-2e1c-4d8a-8a8e-2a6f26d62740.png At the same time, the innovative company Ninebot continuously brings surprises to the industry, collaborating with brand ambassador Jackson Yee to create the microfilm "Memory Odyssey," which is of top-notch quality. Since its release on April 19th, this microfilm featuring Jackson Yee has garnered over 170 million views online in less than 4 days, sparking 12 hot topics on Weibo. It has consecutively topped the Weibo Movie Influence Chart for 3 days, ranking at TOP1 and TOP2. It's hard to imagine that this microfilm, with the potential of a top-tier cinema production, is created by a technology company. cfc57197-659f-4385-9839-01399809be8c.png From the plot perspective, the microfilm "Memory Odyssey" delicately portrays the four important stages of life - youth, young adulthood, middle age, and old age, creating a strong sense of empathy for viewers. The storyline feels like it unfolds right beside the audience, conveying the brand concept of "fearless departure, wonders present" by Nine Company. Simultaneously, the microfilm encourages young people to bravely confront their past selves, to achieve a new self, deepening the emotional bond between Nine Company and its users through emotional resonance. As a result, it has garnered significant attention and recognition from a large number of netizens since its release. f506498d-575b-4abe-8ad5-23b5d05b03bf.png In fact, even in our daily lives, many of us experience varying degrees of anxiety and unease about the present and the future. Many young people often choose ways like Citywalk and Cityride to relieve stress. Especially during commuting to and from work, riding an electric scooter through the busy traffic, enjoying the pleasure brought by smart technology, can effectively alleviate the fatigue accumulated from a day's work. 8f4a4d3f-5198-426d-b29c-96f3f5749aa0.png The latest Ninebot electric car F2z provides a superb intelligent experience for young people, making it a desirable choice for modern transportation. With its youthful design and fashionable colors, the F2z not only showcases a high-quality lifestyle but also delivers excellent product standards in driving experience and intelligence. It embodies a brand attitude of "fearless departure, wonder now." 30ebff6e-be73-4974-bc58-edb4eb9eee1f.png (Ninebot Electric Vehicle F2z 110)

Equipped with a 400W motor and a 48V 30Ah high-capacity lithium battery compliant with the new national standard, the Ninebot Electric Vehicle F2z achieves a "true" range of 110km at the new national standard top speed of 25km/h. This significantly expands the range of activities for young people, making weekend trips to the countryside for relaxation a breeze. To enhance the driving experience, the vehicle also features HHC hill-hold parking, TCS traction control, OTD single-handle mode, one-key reverse, nitrogen acceleration, and other functions, providing the playfulness that young people desire. 4b55e643-823e-4fce-83bb-1e667049c1e5.png The Ninebot Electric Vehicle F2z 110 features a RideyFUN Air smart full-color instrument screen with a sleek design and up to 600NIT brightness, catering to the intelligent interaction preferences of many young users. It supports functions such as calls, music, and navigation. Additionally, the F2z supports keyless start, Bluetooth power on/off via mobile phone, and Bluetooth cushion sensing for easy access, streamlining the boarding process for a true sense of freedom. With remote control via the mobile app and a triple-location anti-theft system, users can enjoy added peace of mind by monitoring the vehicle. Furthermore, users can customize unique sound effects for startup, shutdown, and vehicle alarms, catering to the personalized needs of young users. 37ee1922-edd9-492b-ad3a-8fc9bd67d45d.png (9th Electric Vehicle F2z Dashboard)

It is evident that Ninebot's precise understanding of user needs and continuous innovation in product capabilities have garnered full favor from consumers in the market, driving a sustained increase in product sales. With an international perspective and strong research and development capabilities, we believe Ninebot will continue to break through technological barriers, achieve product intelligence and convenience through advanced robotics technology, and provide users with unprecedented travel experiences.