In an announcement today, April 8th, Xiaomi revealed that the launch event for the Redmi Turbo 3 smartphone is scheduled for April 10th at 7 p.m. Alongside this much-anticipated event, Xiaomi will also introduce the Redmi Pad Pro and, as unveiled today, the brand-new Xiaomi Open-Ear Headphones.
The poster reveals two color options for the headphones, featuring an ear-hook design and a sleek earphone case crafted with a blend of different materials.
Currently, specific details about the specifications of these open-back headphones remain undisclosed. However, it's anticipated that they will follow a similar trajectory as other competitors, emphasizing long battery life and comfortable daily wear. Pulsestacks will keep track of further updates.
According to an IDC report, the demand for enhanced comfort has further accelerated the rapid development of open-back headphones. In 2023, sales of open-back headphones reached 6.52 million units, marking a staggering 130.2% year-on-year growth. This surge in the market has led to a certain degree of diversion from true wireless and even neckband headphones, reflecting shifting user preferences. It also underscores the increasing space for technological innovation and premium pricing.
Open-back headphones primarily consist of bone conduction and air conduction technologies, with the latter including ear-hook and ear-clip forms. In the future, the market for bone conduction products will see the entry of more options priced below 500 RMB (excluding tax). Ear-hook air conduction products will mainly focus on the below-500-RMB and around-1000-RMB markets, while ear-clip air conduction products, following the launch of Huawei's FreeClip, are experiencing a polarization trend, primarily available in the low-hundreds and thousand-RMB price segments.
