On April 10, 2024, Star Era Meizu Group announced that MYVU AR smart glasses officially entered the national offline stores of Boshi Glasses. Stores in cities such as Wuhan, Shenzhen, Chengdu, Nanchang, Chongqing, and Qingdao have already opened for experience, while stores in other cities are gradually stocking up. Consumers nationwide can visit Boshi Glasses stores to experience the cutting-edge technological charm brought by MYVU AR smart glasses.
This collaboration marks MYVU as the first official AR smart glasses brand to enter Dr. Eye's eyewear stores' smart glasses section, representing a significant venture for MYVU in channel innovation within the AR industry. By establishing a presence in Dr. Eye's nationwide offline stores, MYVU's AR smart glasses not only transcend the traditional boundaries between eyewear and smart technology but also introduce fresh opportunities for development in the AR industry through channel innovation.
Moreover, MYVU enhances the experience for myopic users by providing a variety of myopia lenses through Dr. Eye's offline stores' fitting services, catering to diverse user needs and offering a professional and personalized fitting experience.
As the first AR product released by Star Era Meizu Group, the MYVU AR smart glasses offer an ultimate user-centric design, providing a fashionable wearing experience around the clock. Weighing only 43g, it sets a new standard for lightweight AR smart glasses, being the lightest globally mass-produced AR smart glasses. What's more, MYVU is also the world's first mass-produced AR smart glasses to feature resin diffraction waveguide technology, and it is also equipped with the world's smallest 0.3cc Micro LED monochrome light engine.
In terms of interaction, the MYVU AR smart glasses come with the Flyme AR operating system, offering an interaction experience comparable to that of smartphones. Flyme AR integrates advanced AR technology with intuitive interaction logic, enabling a more intuitive and concise smart interaction experience. Moreover, MYVU AR smart glasses can seamlessly connect with Meizu smartphones through Flyme Link technology, allowing high-frequency applications, instant messaging, and information display from the phone to be directly projected in front of the wearer, empowering the MYVU AR smart glasses with the computational power of the smartphone.
With the arrival of MYVU AR smart glasses at Dr. Glasses' nationwide offline stores, Star Era Meizu Group will leverage Dr. Glasses' extensive store network and professional optometry services to further expand the retail channels of MYVU AR smart glasses. In the future, both parties will continue to work together to deepen cooperation and bring consumers more high-quality technology products and services.
