On May 2nd, Midea Group announced a plan to invest 8 billion RMB to vigorously promote a trade-in program for all brands and product categories, enhancing the benefits of the trade-in initiative.
According to the announcement, consumers can participate in the trade-in program by exchanging their old household appliances of any brand for corresponding Midea products, and enjoy discounts through trade-in depreciation and new machine subsidies.
Old household appliances include household air conditioners, central air conditioners, refrigerators, freezers, washing machines, water heaters, and TV products.
Engineering equipment includes HVAC, elevators, robots, AGVs (Automated Guided Vehicles), lighting, bathroom heaters, door locks, medical imaging equipment, etc.
Replacement covers a full range of products including air conditioners, refrigerators, washing machines, kitchen appliances and water heaters, smart small appliances, etc.
Midea offers 5 benefits for participating in the old-for-new program: old appliances regardless of brand or age, up to 1000 yuan trade-in value, free dismantling at home, and free home measurement.
Participate in Midea's trade-in program:
Access the "Midea Home" mini program to evaluate your old appliance and instantly receive a voucher for its residual value.
Visit the "Midea Home" mini program or a "Midea Smart Home Store" to purchase a new appliance. Some models are eligible for both a subsidy and other discounts.
Schedule a visit from a professional engineer to enjoy the full service process of "delivery of new appliance - removal of old appliance - installation - recycling." Some models also qualify for free indoor unit installation.
