On May 25th, according to reports from multiple domestic media outlets, McDonald's app faced a surge in traffic once again due to a customized toy for Children's Day - a walkie-talkie.
Recently, the McDonald's walkie-talkie promotion has become extremely popular, causing the McDonald's app to crash temporarily and affecting some ordering functions. The issue has since been resolved.
It is understood that every Children's Day, McDonald's and KFC usually release toys. For example, last year on Children's Day, ordering from McDonald's could get you a Tetris game console, limited to 400,000 units nationwide. The promotion quickly gained attention and the game consoles sold out rapidly.
Industry insiders say that combining intellectual property (IP) with toys has become a hot trend in the current market. With the added social aspect, McDonald's seems to have cracked the code for attracting traffic.
For buyers, the toy itself may not be the main focus. What matters more is the feeling of sharing on social media after making the purchase. The popularity of the walkie-talkie toy indicates that it already has inherent social attributes. Users buy it more to enhance their "conversation topics."
From another perspective, what people may be rushing to buy is not just the toy itself, but the chance to relive childhood memories or fulfill a longing for innocence.
