On April 21, it was announced that Luckin Coffee has responded to recent online rumors about "Luckin not hiring people from Shanghai".
Luckin Coffee stated that such information is completely untrue, and the company firmly opposes any form of regional discrimination.
The above rumors have seriously damaged the reputation of Luckin Coffee. In response to the creation and spread of these rumors, Luckin Coffee will take legal action to protect the company's legitimate rights and interests.
According to Luckin Coffee, employees from Shanghai are an important part of the Luckin team. As of April this year, Luckin Coffee's Shanghai branch has employed a total of 5,894 Shanghai employees, with ongoing recruitment efforts.
In its 2023 financial report, Luckin Coffee revealed a total net revenue of 24.903 billion yuan, marking an impressive 87.3% year-on-year growth, surpassing Starbucks' $3.16 billion and securing its position as the largest coffee chain in the Chinese market.
By the end of 2023, Luckin Coffee had a total of 16,218 stores nationwide, comprising 10,598 self-operated stores and 5,620 joint-operated stores.
Chairman and CEO of Luckin Coffee, Guo Jin Yi, stated that the overall profit level of Luckin Coffee is healthy and controllable, aligning with the company's expectations and strategic development direction.
