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Live Coverage of AWE: JD Teams Up with Hisense to Unveil Multiple "Lightning New Products"

Zi Ying Thu, Mar 21 2024 07:31 PM EST

On March 14, 2024, the highly anticipated 2024 China Household Appliances and Consumer Electronics Expo (AWE2024) was grandly held in Shanghai. As one of the top three household appliances and consumer electronics exhibitions globally, AWE brings together the most influential and technologically advanced enterprises showcasing their innovative achievements. Among them, JD partnered with Hisense to introduce four "lightning new products," including the Hisense E5N-Pro, Hisense Laser TV S1, Rongsheng 517 French-style sugar cube embedded refrigerator, and Hisense fresh air conditioner small oxygen bar X5. During JD's "Lightning New Product Season," purchasing AWE Hisense new products offers multiple benefits such as a 10% discount for trading in old items, up to 12 months interest-free installment payment, and limited-time zero-cost purchase for new products. S02fd5153-1fcd-4ee5-b8f0-757f81157604.jpg In the TV industry, the battle for picture quality never ceases. Whoever has better picture quality will gain more recognition from users. Enter the "Lightning New Product" Hisense E5N-Pro, equipped with Hisense's independent picture quality core chip and professional-grade host game adaptation, bringing a whole new visual experience. As for the screen, the Hisense 100E5N-Pro achieves 704-zone dynamic light control, with a stable peak brightness of 1600 nits, an 83% improvement in light control precision compared to the previous generation products, making the picture more transparent, bright scenes more stunning, and dark scene details richer. At the same time, paired with Hisense's independently developed AI picture quality chip—the Xinchip AI picture quality chip, it can achieve pixel-level AI fine-tuning, comprehensively improving contrast, color, clarity, and dynamic range, making the picture characters' skin tones more realistic and natural, and the scene more vast and three-dimensional. Sbd70d0dd-01ed-4ed3-8b0d-15b8826e145a.png The Hisense E5N-Pro not only delivers excellent visual quality but also boasts impressive audio performance, providing a immersive home theater experience. With its 2.1 channel independent subwoofer acoustics system, powered by Hisense's unique Hi-Sound Pro celestial engine and meticulously tuned by the Golden Ear professional team, it brings the cinema and concert hall right into your living room. No need to go out or buy tickets - just turn on the Hisense E5N-Pro and enjoy the best visual and auditory experience. It's worth mentioning that the Hisense E5N-Pro is available in four mainstream sizes: 65 inches, 75 inches, 85 inches, and 100 inches, priced at 4699 CNY, 6199 CNY, 8599 CNY, and 16399 CNY respectively.

On-site, Hisense also unveiled its flagship product of the year, the Starlight S1 series, featuring a 100-inch foldable screen. No need to break doors or windows - it can be easily installed, taking up only half the size of a ping pong table when the film is curled. The Starlight S1 series has also been certified by TUV Rheinland for 0 harmful blue light, effectively avoiding harmful blue light intervals through nanometer-level light control technology, providing users with a more comfortable and healthy visual environment. With no need for electric power, it emits zero radiation, and coupled with reflective imaging principles, the TV screen is clearer and more natural, offering users a more immersive viewing experience. S67a441b1-2434-44c4-844c-aaab2e1f5300.png The latest advancements in refrigerator technology are making "freshness" last even longer. Enter the "Lightning New Product" - the Rongsheng 517 French Sugar Flat Embedded Refrigerator, which caught the attention of onlookers with its sophisticated Ash White luxury panel design and elegant French texture. With its ultra-thin 598mm body, it seamlessly aligns with conventional kitchen cabinets, blending in harmoniously to meet consumers' aesthetic desires for integrated home appliances while avoiding collisions and remaining clean and dust-free. This refrigerator not only carries the nutrition and health of a family but also incorporates IDP high-energy ion purification technology, boasting a sterilization rate and odor removal rate both exceeding 99%, ensuring that fresh fruits and vegetables remain healthy and frozen meats and seafood stay fresh for longer periods without spoiling. Sda663d82-984d-4060-84b6-7ed357a3440a.png Introducing the latest innovation from Hisense, the Small Oxygen Bar X5, a lightning-fast solution to modern-day demands for health and quality sleep. With advancements in technology, people today are becoming increasingly stringent about their health and sleep quality. The Small Oxygen Bar X5 tackles these challenges effortlessly.

Featuring micro-positive pressure fresh air technology, it efficiently expels stale indoor air, including carbon dioxide, even without opening doors or windows. This ensures a constant flow of fresh air throughout the night, promoting deep and restful sleep, without feeling stuffy.

When consumers activate the fresh air function, outdoor air undergoes a six-stage purification process, effectively isolating dust, PM2.5, and pollutants, ensuring the purity of the introduced fresh air. Even when switching to cooling or heating mode, indoor air undergoes a four-stage filtration process, achieving a seamless integration of outdoor fresh air and indoor purified air.

Most importantly, the Hisense Small Oxygen Bar X5 also supports room drying and formaldehyde removal, offering a quick and efficient solution for maintaining a healthy environment in your new home. S67bc10d8-4612-40ce-9396-3bb42f947651.jpg As close partners, JD and Hisense have long been collaborating on services such as service efficiency, service costs, and experience enhancement, focusing on what users care about. Together, they have built services such as electronic billing and service process visualization, bringing users a more reliable and reassuring experience. In particular, in 2023, the two parties deepened their cooperation around the trade-in program, promoting integrated renewal service experiences for appliance delivery, installation, disassembly, and collection. This collaboration has yielded fruitful business growth and widespread acclaim in the market. Looking ahead, both sides will further deepen their cooperation in products, technology, and services, jointly exploring new growth opportunities in the home appliance industry.