On April 16th, at 18:18, Liu Qiangdong, the founder of JD.com, transformed into the AI digital persona "Cai Xiao Dongge" and kicked off his "live debut."
According to reports, "Cai Xiao Dongge" will make appearances simultaneously in JD's home appliances and home furnishings, as well as JD Supermarket procurement live broadcast rooms, sharing experiences and insights on food, reading, and more.
In the live broadcast, "Cai Xiao Dong" will also be giving away prizes such as tickets to the 2024 UEFA European Championship final, a custom edition UEFA European Championship football, a 75-inch Hisense TV, and a 1.5-ton TCL air conditioner.
It's been reported that JD.com has announced a significant boost to its content ecosystem, investing over 1 billion CNY in cash and 1 billion CNY in traffic rewards, with no upper limit, aiming to attract outstanding creators and institutions to join.
Recently, Liu Qiangdong responded to netizens' call for "Brother Dong to come out for a live broadcast" by deciding to meet everyone in the form of a digital persona during the live broadcast. He chose to debut the live broadcast simultaneously in the procurement live broadcast rooms of JD Home Appliances & Home Furnishings and JD Supermarket.
Industry insiders believe that digital persona live broadcasting, employing cutting-edge technology, is indeed good business. It's replicable, cost-effective, and can fill the idle time slots left by live human broadcasters.
