On April 16th, "采销东哥 AI数字人," the digital persona of Liu Qiangdong, founder and chairman of JD.com, made its debut appearance in the JD Supermarket's procurement and sales live broadcast room, marking the beginning of its first live broadcast. During the broadcast, Liu Qiangdong revealed that JD.com has launched the "Ten Billion Agricultural Subsidy" project to bring low prices and high-quality agricultural products to consumers.
JD Supermarket's "Billion Yuan Agricultural Subsidy" is a new rural revitalization project launched this year, mobilizing various resources to subsidize high-quality agricultural products with a total investment of 10 billion RMB over three years. It covers multiple categories including fresh produce, flowers, green plants, and miscellaneous grains, with currently over a thousand SKUs.
Blueberries, lychees, durians, crayfish, peonies, cherries, peaches, roses, mung beans, and other products already on JD Supermarket shelves or soon to be, are all sold at "origin prices." Consumers can simply search for "Billion Yuan Agricultural Subsidy" on the JD app to enter the event.
By the end of the "Cai Xiao Dong Brother AI Digital Person" livestream, the overall order volume in the room exceeded 100,000. Among them, the transaction volume of the "Hundred Billion Agricultural Subsidy Goods" increased by 5.7 times compared to the previous week's daily average. Products such as Huji Flower Traditional Peanut Oil, October Rice Field Corn, Fresh Chicken Eggs for Raw Consumption, Beef Patties, and Beijing Baowei Beibei Pumpkin were all sold out.
During the livestream, "Cai Xiao Dong Brother AI Digital Person" provided detailed information about the project.
"JD Supermarket Hundred Billion Agricultural Subsidy" adopts a model of direct procurement from the place of origin, without the markup of middlemen, ensuring sales at the "origin price." In addition, JD Supermarket has invested billions of yuan to subsidize the agricultural products sold, ensuring that consumers can purchase agricultural products at the lowest prices across the entire network.
To achieve both low prices and high quality, JD Supermarket has stationed procurement teams in various production areas to find authentic, affordable, and high-quality agricultural products, and has deployed professional teams to conduct quality inspections on agricultural products at the place of origin in a timely manner.
During the second JD Agricultural Specialties Shopping Festival last year, JD Supermarket focused on supporting a batch of high-quality agricultural specialties such as Shandong Laiyang Autumn Moon Pear, Sichuan Huili Pomegranate, Yangcheng Lake Crab, and Sunite Sheep by reducing prices and improving service experiences, helping high-quality agricultural products from over 2,000 industrial belts nationwide reach consumers' tables directly and assisting farmers in increasing sales and income.
Since launching the "Benfu Plan" for rural revitalization in October 2020, JD has covered more than 2,000 industrial belts. Through five measures including brand building, infrastructure sinking, extending to the production end, digital empowerment, and strengthening talent training, JD has connected the upstream, midstream, and downstream of the industrial chain, providing full-chain services for agricultural modernization, and promoting industrialization, branding, and digitization of landmark agricultural products such as Suqian King Crab, Xiuwen Kiwi, Qianyang Orange, and Kuancheng Chestnut.
As of June last year, JD had already surpassed its goal of "driving rural areas to generate over one trillion yuan in output value in three years" ahead of schedule with the Benfu Plan.
