On April 26, 2024, during the Beijing International Auto Show, Pulsestacks invited industry leaders, corporate executives, and expert scholars to step into the "AI Real-time Virtual Studio" to collectively explore the breakthroughs and innovations of the new era and new cars in the immersive experiences of Peak Speed, Netaland, and Content Players.
Exclusive Interview with Liu Miaomiao, Director of Arctic Foxes, at the 2024 Beijing Auto Show (Source: Pulsestacks)
On April 25, Liu Miaomiao, the brand director of Arctic Foxes, appeared in the Peak Speed "AI Real-time Virtual Studio." She mentioned that in the fiercely competitive market, Arctic Foxes has always adhered to putting user needs at the core, providing users with high-quality travel experiences through continuous technological research and product iteration. Arctic Foxes will bring more surprises to users in the future.
Arctic Fox Brand Director Liu Miaomiao
pulsestacks: Ms. Liu, could you please introduce the highlights of the Arctic Fox car booth for us?
Liu Miaomiao: Our Arctic Fox cars are located in Hall E4, showcasing the full product lineup. Following the concept of scene-based car manufacturing, our products are presented as a whole. In response to market demand, we have launched the 5-seater version of the Alpha T5, a versatile SUV that excels in space, safety, family health, and quality, setting industry-leading standards. Additionally, we completed the pre-sale of the Alpha S5 on April 22, a mid-size sedan defined as high-performance new luxury comfortism, with strong market competitiveness. Our collaboration with Huawei, the Alpha S Premiere Edition Pro, officially launched today, offering a variety of options to meet users' needs.
Jixue Brand Director Liu Miaomiao and Pulsestacks Editor-in-Chief Wang Fang
Pulsestacks: The "Challenge Tunnel Flip" activity at the Alpha S5 launch event has attracted widespread attention. What was the original intention of this challenge? What is the user feedback like?
Liu Miaomiao: This challenge was meant to pay tribute to classics. We are confident in showcasing our strength in control and performance. After extensive validation and calculations, we believe the vehicle's performance is sufficient to complete the challenge. From preparation to completing the challenge in March, we have invested a lot of effort. The online response has been enthusiastic, and we will gradually show users more behind-the-scenes footage.
Pulsestacks: In a fiercely competitive marketing environment, how will Jixue Motors position itself?
Liu Miaomiao: Jixue Motors has always presented itself with an image of a tech-savvy individual, focusing on product development and technical research. We stick to our original intentions, not following the crowd, but also recognizing the importance of traffic to the brand. The cooperation with Yuhui is based on the alignment of our values. We hope to seize traffic opportunities by facing users with strength and sincerity. Our products are all based on user needs, whether it's the materials used in the body structure, battery safety, or active and passive safety design. We are committed to providing users with a high-quality travel experience. Jixue Motors is one of the first brands in the industry to introduce the concept of health. We spare no effort in promoting healthy travel, including equipping all models with high-tech materials such as zero formaldehyde and zero benzene degradation.
Pulsestacks: What is the future direction of Jixue Motors?
Liu Miaomiao: On April 11, we launched Darwin 2.0 and started cooperation with Yuhui. We will continue to listen to users, communicate with them, iterate our products and marketing strategies over time. We will continue to take one step at a time, guard users with practical actions, and provide safer and healthier travel choices.
