Recently, at the 2024 London Book Fair, children's digital content brand Little Zebra successfully held its first overseas digital publishing exchange meeting. Representatives from the publishing industry from around the globe, including the United States, the United Kingdom, India, and others, engaged in in-depth discussions and innovative explorations on technological empowerment, copyright introduction, and other aspects. With leading-edge solutions from China and a diverse array of engaging digital content products, Chinese elements and innovative Chinese products attracted significant attention at this year's London Book Fair.
Zebra Expands Overseas "Circle of Friends" in London, Welcomed by Overseas Publishers and Audiences
It's understood that the London Book Fair, which began in 1971, is one of the most important events in the global publishing industry and serves as a key hub for global publishing exchanges throughout the year. New technologies such as AI and 3D technology applied in the publishing industry, along with topics like digital licensing and copyright cooperation, became major highlights of this year's book fair, attracting publishing representatives from around the world to engage in discussions. Various innovative achievements showcased at the event drew the attention of numerous visitors for hands-on experiences and viewing.
This edition of the London Book Fair also featured elements from China. As a representative of the Chinese digital publishing industry, Zebra engaged in sharing innovative solutions in digital publishing from China with publishers, digital content providers, editors, illustrators, and authors from multiple countries including the United States, the United Kingdom, and India. Discussions revolved around the future trends of digital publishing. Zebra's digital publishing innovations, which are empowered by technology, focus on innovative formats and content, receiving praise from overseas publishers, editors, and authors alike.
At the exhibition venue, "Zebra Encyclopedia," a pioneer in innovative children's digital content products, made its debut and quickly became one of the most talked-about products at this year's London Book Fair. The stunningly realistic 3D animations, immersive viewing experiences, structured knowledge framework, and fresh approach to science education are all key factors contributing to the success of "Zebra Encyclopedia" in breaking new ground. Overseas users at the exhibition expressed, "Zebra Encyclopedia allows children to fully immerse themselves in learning scientific knowledge, providing an unprecedented experience akin to a digital version of 'Why? Why? Why?'"
In the Zebra booth, a variety of forms of children's digital content products such as Zebra App, Zebra Encyclopedia, Xiao Banban, Zebra Play Tools, and Zebra Children's Books allowed overseas users to truly experience immersive and interactive learning methods, fostering joyful learning and happy growth through practice and reflection.
Helping Chinese digital publishing go global and telling China's story to the world
The "14th Five-Year Plan for the Development of the Publishing Industry" points out the importance of promoting high-quality development of the publishing industry overseas, enhancing the international competitiveness of China's publishing industry, and better promoting Chinese culture worldwide. It's evident that publishing plays a crucial role in strengthening the country's cultural soft power and the influence of Chinese culture. During this year's London Book Fair, Chinese elements were ubiquitous, and the influence of Chinese culture was even more pronounced. Throughout the fair, facing thousands of representatives from the publishing industry worldwide, Zebra told the story of the innovative integration of technology and content in Chinese digital publishing, as well as traditional cultural narratives, helping to spread the voice of China and showcase a trustworthy, endearing, and respectable image of China.
At the Zebra Pavilion, children's books represented by "The Great Adventure of the Twenty-Four Solar Terms" have gained popularity among numerous overseas audiences. These representative works not only showcase the brand-new innovative achievements brought about by the collision of technology, culture, and digital publishing in the new era but also convey the profound cultural heritage and unique charm of Chinese traditional culture to the world. It is reported that Zebra has previously signed contracts with publishers in Russia and Brazil, and the children's book "The Great Adventure of the Twenty-Four Solar Terms" will be published and distributed in Russian and Portuguese respectively.
For a long time, Zebra has been adhering to the deep integration and innovative exploration of leading AI technology with professional digital content, gradually building a digital publishing system including Zebra App, Zebra Encyclopedia, Xiaobanban, Zebra Play Teaching Aids, and Zebra Children's Books. With characteristics such as diverse forms, professional content, high-quality products, and technological innovation, it has been widely praised by users. In the future, Zebra will continue to explore new models and forms of digital publishing integration and innovation, create digital publishing masterpieces, and continue to support the construction of a strong publishing country and a strong cultural country.
