Reported by Pulsestacks on May 16th
On May 9th, Xingjier ET, with extended range and pure electric options, was officially launched globally!
On May 10th, Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holdings Group, Gao Xinhua, Executive Vice President and CTO of Chery Automobile Co., Ltd., and Huang Zhaogen, Assistant General Manager of Chery Automobile Co., Ltd. and General Manager of Xingtu Marketing Center, along with other executives, engaged closely with users. They personally handed over the new cars to users at the Guangzhou station where the first batch of a thousand Xingjier ET vehicles were delivered. Simultaneously, stores in 36 other cities across China, including Shanghai, Beijing, Ningbo, and Wuhu, also commenced deliveries.
On January 19, 2024, the first batch of Star Era ET vehicles rolled off the production line. At the offline ceremony, Yin Tongyue stated, "Star Era ET aims to become a 'disruptor' in China's high-end electric SUV market, a product that instills fear and headache." In less than 4 months, Star Era ET proved its strength, debuting as a powerhouse, gaining popularity in pre-sales, and completing the first batch of a thousand deliveries upon its market launch.
At the delivery site, Yin Tongyue communicated closely with each user, took photos together, and gifted each user a Star Era ET car model with a personal signature. Yin Tongyue also mentioned at the delivery site: "Respecting users is the foundation for the long-term development of the brand. Chery Group insists on putting users at the center, and executives meet with users every year. Star Era ET marks a new starting point for us to establish closer connections with all users. In the future, we hope to have more users participate in defining, upgrading, and improving our products, so that the cars they bring home become newer and stronger with each use, bringing more surprises to everyone."
Before the new car was launched, Star Era ET initiated the industry's first "100 new cars, public testing before launch" activity for users nationwide, receiving over 30,000 sign-ups. During the event, the Star Era team collected a wealth of firsthand feedback from real users. Following the start of pre-sales on April 15th, Star Era ET's popularity continued to rise, garnering sincere suggestions from many loyal users. The Star Era team actively listened and swiftly made adjustments, culminating in the official launch of Star Era ET with a highly sincere pricing, configuration, and benefits surprise!
From the offline production of the entire vehicle to the simultaneous launch of extended range and pure electric dual-power models, with the first batch of a thousand units delivered, took less than 4 months. The Star Era ET proves that in the era of new energy where product strength and delivery capability are compared, it possesses the strength to exceed user expectations and surprise users. And all of this is inseparable from Chery Group providing the best "two factory" resources - the most advanced intelligent production base in the "manufacturing factory" and the most advanced high-end technology in the "innovation factory," both prioritized for the Star Era.
Born on the E0X native high-end electric platform, the Star Era ET integrates advanced technologies such as the 800V high-voltage system, EEA5.0 electronic and electrical architecture, Divine Travel supercharging battery, NEP full-scenario intelligent driving assistance, AI large model cockpit, and Cloud Platform intelligent chassis. It has successfully passed a 31.9-meter free fall test, achieving a maximum range of 2141.4km on a full charge, and its advanced intelligent driving capabilities have been recognized.
