On April 17th, it's been observed that top executives from car companies participating in live broadcasts to promote their own brands has gradually become a trend in the automotive industry.
This evening, Zhang Yong, CEO of Nezha Auto, appeared in the official Nezha Auto live stream, sharing his views on recent hot topics.
Recently, the incident where Lei Jun opened car doors for the first batch of Xiaomi car users sparked discussions among netizens.
During the live stream, a netizen asked Zhang Yong if he could open car doors for users.
Zhang Yong responded that it's not a problem at all. Next time we deliver cars, we'll hold a delivery ceremony, and I can bow 90° to open the car door for the owner.
Furthermore, Zhang Yong mentioned that the traditional marketing model in the automotive industry used to be quite closed-off, but the situation has changed now. With intense competition, if you can't attract attention across the entire internet and let the public know about the quality and features of your product, then no matter how good the product or the price, success is not guaranteed.
It's worth mentioning that a few days ago, Zhou Hongyi, chairman of 360, visited Nezha Auto and straightforwardly criticized Nezha Auto's lack of marketing skills.
In response, Zhang Yong previously stated that he accepts Zhou's criticism and is learning marketing from Lei Jun without feeling ashamed!
Considering Zhang Yong's recent frequent live streams and face-to-face interactions with netizens and car owners, it's evident that he's taking others' criticisms and suggestions seriously.
