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Lei Jun Confident in Xiaomi's Future in the Automotive Industry: "Because We Are Xiaomi Cars"

Zhen Ting Tue, Mar 12 2024 11:17 PM EST

On March 12th, Lei Jun, the founder of Xiaomi, expressed his confidence in the company's venture into the automotive industry. He stated that many friends have been asking him whether Xiaomi's automotive division is confident in facing the intense market competition.

Lei Jun responded affirmatively, stating, "Of course, we have confidence, because we are Xiaomi Cars, and we are fully prepared." s_0e936f8340dd4aa4991e770f183f8f98.jpg Xiaomi Motors needs to bring something different to the table, and the most crucial aspect of that is smart technology. I firmly believe that this is what everyone expects from Xiaomi and from new energy vehicles. The journey of Chinese automobiles has just begun in the race of automotive history, and there are bound to be many more exciting stories ahead.

Lei Jun stated that if you want to own a car, it must have the most advanced smart technology and exceptional driving quality. I believe that the Xiaomi SU7 will be your top choice.

While Xiaomi's main business is selling high-value smart phones, Lei Jun has stated that the previously rumored prices of 99,000 CNY, 149,000 CNY, and even 199,000 CNY are "impossible" and even joked that they were "just kidding," emphasizing that "the pricing might indeed be a bit high." s_ba26702227804ad593d03e595e377b12.jpg