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Lei Jun's Final Battle in the Car Manufacturing Industry: Three Years of Perseverance

Shang Fang Wen Q Mon, Mar 25 2024 10:26 AM EST

On March 25th, news broke that in just three days, Lei Jun will finally unveil the price of Xiaomi's latest creation, the SU7 electric vehicle. Currently, the anticipation is at its peak as the last phase of pre-launch promotion unfolds, featuring not only product introductions but also heartfelt reflections from Lei Jun himself.

Three years ago, during the announcement of Xiaomi's venture into the automotive industry, Lei Jun declared that this would mark his final entrepreneurial endeavor, pledging his entire reputation to the success of Xiaomi's automotive venture.

Lei Jun candidly admits, "Over the past three years, I have faced numerous difficulties and challenges every single day. Yet, deep within me, there has always been one voice: keep moving forward!"

Filled with passion, Lei Jun declares, "This is just the beginning for Xiaomi's automotive journey, and it marks the commencement of my final battle in life." s_455253a4ed464f8592b416b488599faa.jpg

Starting this morning, the Xiaomi SU7 is now available for static display in 29 cities across the country, with efforts ramping up to prepare the second batch of stores. Test drives will begin on the 29th.

According to Lei Jun, many folks have mentioned that the actual car looks better than its pictures. This is due to the SU7's meticulous paint job and craftsmanship, which give it a different vibe under varying lighting conditions, something photos just can't capture.

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