Beyond the mundane performance parameters and conventional designs, the Huawei Pura 70 series presents a new possibility for beauty.
On April 15th, after 12 years of evolution, the Huawei P series underwent a comprehensive transformation, rebranding as the HUAWEI Pura. In Huawei's own words, the Huawei Pura sets out on a new journey with bold imagination, exploring unseen beauty and leading the fashion trend with its unique style.
Despite many consumers having already formed expectations, the Huawei Pura 70 series still manages to astonish with its "sky-high heat." Both online and offline, countless users are eager to be among the first to experience the Huawei Pura 70 series. Inside and outside the tech community, discussions are ablaze about the series' innovative triangular landmark design and its ultra-high-definition retractable camera. Across various platforms, the Huawei Pura 70 series dominates the headlines.
"The Huawei Pura 70 series has been praised by the media as 'beautiful to hold, beautiful to capture the world.' Over the past 12 years, the P series has consistently stood out with its unique charm. Each generation of the P series leads the industry with the most fashionable appearance and color schemes upon its release. From the verdant green of the P10, the aurora hues of the P20, the ethereal skies of the P30, the frosty silver of the P40, to the rippling clouds and cocoa gold of the P50. Last year's P60 introduced the distinctive Loco Coco White, giving each phone a unique texture, truly making your phone your own. The P60 Art, a customized edition by artists, further redefined the concept of the rear camera module, reshaping it with irregular curves and pushing the boundaries of smartphone design aesthetics.
So, what's the innovative beauty of the Pura 70 series?
At first glance of the Huawei Pura 70 series, almost everyone shares a common sentiment: it's unlike any other phone.
Why is that? Because while previous flagship designs often drew inspiration from the designer's emotional perception of natural beauty, the Huawei Pura 70 series pursues the rational order of modernism.
A noticeable departure, the Huawei Pura 70 series breaks away from the constraints of traditional geometric forms like squares and circles, instead combining three-dimensional geometric lines with the imaging module to create a unique 'triangular' landmark design. This establishes a completely new family design language and creates a highly memorable 'super symbol'."
Using the newly released Huawei P70 Pro+ as an example, we can observe a unique "Light Weave Grid" design. This design is inspired by the interplay of light and shadow in modern urban architecture. As light penetrates through the urban structures, it creates a distinctive rhythm and melody, composing a symphony of urban life.
On the body of the Huawei P70 Pro+, the nano-textured light weaving process etches orderly patterns onto the glass back of the device. Paired with the matte finish on the back, it visually forms lines of interwoven light and shadow, presenting a dazzling and premium texture. This texture is unlike anything I've seen on any previous smartphone.
The Huawei P70 Pro+ adopts a sleek curved design, with gentle curves on all four sides of the screen while maintaining rounded corners, providing a borderless view for a more immersive display experience. The refined screen design complements the curved body, offering not only a comfortable grip but also precise control similar to flat screens.
In the high-end smartphone arena in China, the Huawei P series has always stood out with its unique beauty. Its presence has deepened users' understanding of the fusion of technology and aesthetics, leading to a willingness to invest, significantly expanding Huawei's user base. Through continuous pursuit of imaging technology and fashionable appearance, the P series has repeatedly set trends and achieved great success.
Since its inception, the Huawei P series has been visionary, setting the stage for the domestic smartphone industry. While others were adhering to the belief that "no design is the best design," Huawei single-handedly led the aesthetic trend in domestic smartphones.
With the Huawei Pura 70 series, the legacy of the P series in imaging and aesthetics is inherited, blending peak imaging capabilities, aesthetic design, and original style in a new form. The new ID design introduces a three-dimensional geometric aesthetic with orderly camera modules, establishing a fresh family design language and leading a new aesthetic direction in the increasingly homogenous smartphone market.
In addition to its exquisite design, the Huawei Pura 70 series takes imaging to new heights.
The Huawei Pura 70 series features a new generation Super Concentrated Imaging System, coupled with high-precision sliding rail-guided motors. The telephoto lens boasts the industry's largest F2.1 aperture, ensuring clear image quality during high-speed captures. The Huawei Pura 70 Ultra introduces the industry's first rotating telescopic lens structure design, equipped with a 1-inch large sensor and the largest F1.6 physical aperture among 1-inch sensors, delivering the industry's highest main camera light intake. Combined with the XD Motion engine, it achieves the fastest capture speed in the industry, becoming the new "king of capture speed," capable of freezing moments at speeds of up to 300 km/h, effortlessly capturing fast-moving race cars or high-speed maglev trains.
Moreover, with the addition of the Super Concentrated Macro Telephoto, supporting long-range slide rail focusing and the industry's largest F2.1 aperture for telephoto lenses, it achieves superb focusing capability and superior telephoto image quality, delivering ultra-clear images across the entire focal range.
In terms of functionality, the Huawei Pura 70 series comes with the all-new HarmonyOS 4.2, offering a more fun, intelligent, and seamless flagship experience. With the upgraded BeiDou satellite messaging, support for sending picture messages is now available, where a picture speaks a thousand words. The entire series supports AI remote control and intelligent payment, integrating with the PangGu Large Model for AI noise reduction and more intelligent applications. Undoubtedly, the Huawei Pura 70 series, integrating Huawei's latest aesthetic design, breakthrough imaging technology, and innovative functional experience, will be the most anticipated flagship of 2024.
The Huawei Pura 70 Ultra and Huawei Pura 70 Pro were first launched on April 18. The Huawei Pura 70 and Pura 70 Pro+ models are also officially available. For those planning to purchase, it's worth keeping an eye on Huawei's official online and offline channels.
