On May 15, 2024, the Spring Volcano Engine FORCE Power Conference was successfully held in Beijing. At this conference, Volcano Engine officially released ByteDance's self-developed Bean Model and Volcano Ark 2.0.
Based on the Douyin Big Model, ByteDance has also developed a variety of innovative products and applications, including the AI chat assistant "Douyin", the AI application development platform "Kouzi", interactive entertainment app "Cat Box", as well as AI creative tools like Xinghui and Jimeng. In addition, the Douyin Big Model has successfully integrated with over 50 internal businesses such as Douyin, Feishu, and Jinri Toutiao Engine to enhance efficiency and optimize product experiences.
The Volcano Engine not only provides support internally but also strives to co-create the future with external clients. Taking the automotive industry as an example, the Volcano Engine has collaborated with the China Electric Vehicle Hundred People's Association, as well as more than 20 manufacturers including Jetour, FAW, Geely, Great Wall, GAC, and Zhiji, to establish the Automotive Big Model Ecological Alliance. The aim is to explore new forms of human-vehicle interaction for the next generation and enhance the AI experience across all automotive scenarios.
The Automobile Big Model Ecology Alliance Announces
As a key member of the Volcano Engine Automobile Big Model Ecology Alliance, Jetour Automobile is a new product series launched by Chery Holding Group in 2018 and upgraded to an independent brand in 2021. Since its inception, Jetour Automobile has always adhered to the "Travel+" strategy, focusing on cultivating the "Travel+" niche market, continuously expanding and enriching travel scenarios. In just 65 months, Jetour Automobile has achieved a million in sales volume, creating a new pace of development for cutting-edge SUV brands and becoming a "new force" in the traditional automobile brands.
JETOUR Automobile's "Travel+" Strategy
User base continues to expand, service capabilities urgently need upgrading
However, with the rapid growth in the number of JETOUR Automobile users, the limitations of the traditional face-to-face user service model have gradually become apparent. This model not only requires the company to recruit a large number of employees to meet the increasingly growing user demands but also struggles to ensure the timeliness and personalization of services. At the same time, the complex and ever-changing user demands make it more difficult for the company to accurately grasp and meet their needs. Furthermore, facing over ten thousand sales consultants, how to ensure they possess a high level of service capability has also become an urgent issue that JETOUR Automobile needs to address.
Jietu employees face customers directly
Enhancing service quality from multiple dimensions with the help of the Bean Model
The large model technology has brought new opportunities for Jietu Automotive to optimize its services. Teaming up with the Volcano Engine, Jietu hopes to build intelligent customer service, understand customer needs, and enhance sales capabilities through the Bean Model.
Intelligent AI customer service "Xiao Jie," available 24/7: By introducing the Bean Model, Jietu Automotive aims to create "AI Xiao Jie," providing users with uninterrupted automated service 24 hours a day. As a smart assistant to customer service personnel, AI Xiao Jie not only has rapid response capabilities but also assists customer service staff in quickly organizing and uncovering the technical information behind user queries, providing precise and personalized responses to users.
Large model-assisted data analysis for precise insight into user needs: Through in-depth analysis of user content and behavior data using the large model, Jietu Automotive can more accurately capture and understand user needs and preferences. This data-driven insight approach, compared to traditional market research, is not only more precise and detailed but also significantly more efficient, providing strong support for Jietu Automotive in product development and marketing strategy formulation.
Training sales teams with the large model to enhance business capabilities: By training the sales large model, assisting sales consultants in providing personalized training and skill enhancement programs. This model can play various roles such as assistant, strategist, and tutor, automatically recording communication between sales consultants and users, providing sales decision support and skill analysis, helping sales consultants identify issues and formulate improvement plans, thereby enhancing the service quality of the sales team.
AI Xiaojie x Dou Bao Large Model
The intelligent customer service "AI Xiaojie" has significantly reduced the workload of employees and improved service response speed and quality through its automation capabilities. With intelligent technology, Jietu Motors can precisely target and reach the desired user groups for new media marketing, achieving precise delivery of marketing information. Furthermore, utilizing large models for sales training has not only optimized the professional skills of sales consultants but also enhanced the business level and service quality of the entire service team, injecting strong impetus into the continuous development of Jietu Motors.
Digital Marketing x Douyin Big Model
In the future, Volcano Engine and Jietu Auto will continue to deepen the collaborative application of big models in the automotive industry, exploring more applications of big model technology in the automotive industry, such as intelligent recommendations, intelligent decision-making, digital cockpits, etc., jointly promoting the development of the intelligent automotive industry, and providing users with a richer and more colorful travel experience.
