Reported by pulsestacks on April 28, 2024, during the 2024 Beijing International Auto Show, industry leaders, corporate executives, and expert scholars were invited by pulsestacks to step into the "AI Real-time Virtual Studio." Through the immersive experiences provided by Peak Speed, Netaland, and Content Players, they collectively explored the breakthroughs and innovations of the new era and new cars.
Exclusive Interview with Geely's Lin Jie at the 2024 Beijing Auto Show (Source: pulsestacks)
On April 25, Lin Jie, Senior Vice President of Geely Group, appeared on Peak Speed's "AI Real-time Virtual Studio." Regarding the phenomenon of many automotive industry leaders participating in live broadcasts, he believes that not every company necessarily needs to pursue this trend, but rather focus on earning the trust of users. When it comes to traffic, restraint is essential; one should not chase traffic for the sake of traffic.
Lin Jie, Senior Vice President of Geely Auto Group:
"Traffic is important, but the key lies in the brand's words being a commitment. We must not disappoint the users who provide us with traffic. The real focus should be on converting the flow of traffic into a lasting impact, which is what we need to deeply care about."
Pulsestacks: What are your thoughts on this year's Beijing Auto Show?
Lin Jie: The atmosphere felt different this time. The attendees were different, with dealers from around the world coming to China to see the show. China is at the forefront of new energy development, attracting global attention. If you want to understand new energy, you must come to China.
Pulsestacks: Industry leaders are engaging in live streaming and intimate interactions with netizens. How do you view this shift? Can companies without internet-famous executives still have a future?
Lin Jie: The automotive industry relies on technology and products. While social platforms offer direct communication with users, not every executive needs to be an internet celebrity. Trust from users is crucial, and new communication methods should be embraced.
Pulsestacks: How should we handle the overwhelming traffic in the industry? Should we indulge or restrain ourselves?
Lin Jie: Restraint is necessary. While traffic is important, the focus should be on fulfilling the brand's commitment to users and turning traffic into lasting impact.
Pulsestacks: Despite a challenging start, we achieved good sales results this year. What did we do right?
Lin Jie: Geely's strength lies in technology and products. Safety is a priority, and investments in intelligence have been substantial. Building a complete industry chain with self-developed technologies is valuable.
Pulsestacks: Some believe 2024 will be the year of autonomous driving. Do you agree, and what core actions are needed to secure our position during this period?
Lin Jie: Autonomous systems enhance safety and reduce driver fatigue. Urban environments pose challenges, requiring time to improve computing and control capabilities. Commercial applications in other areas are mature.
Pulsestacks: As the industry evolves, when can we expect new directions beyond internal competition, towards external growth and innovation?
Lin Jie: Competition drives excellence, and the process of competition eliminates inferior products. Positive competition is essential for industry advancement. External competition, not cost-cutting, leads to mutual benefits. Embracing positive competition is crucial for industry growth and brand dominance in the market. Pulsestacks: This year's Beijing Auto Show is also a historic stage. You mentioned elimination rounds on this stage. For the final question, could you talk about how many companies will still remain on this stage?
Lin Jie: Companies with technology, quality, and an understanding of consumer needs, I believe, will stay. If a company simply relies on low prices or short-term gimmicks, I think it won't stand the test of time in the future. Brands need to accumulate strength, just like every company; they need to establish themselves here. I think the automotive industry is a marathon, not a sprint.
