On May 8th, JD, Wanda Sports, and Linghu Technology signed a tripartite strategic cooperation agreement in Beijing to jointly promote the holding of the fifth "Tour of Guangxi Road Cycling World Tour." In this strategic cooperation, the three parties will rely on JD as the online channel to organize online qualifying matches, offline challenge matches, Wanda Sports' grand lecture hall, and other series of activities to further expand the influence and popularity of the event, enhancing the public's attention and participation in competitive cycling sports.
In mid-October, the fifth edition of the "Tour of Guangxi" will be held in Guangxi. Authorized by the International Cycling Union, the Tour of Guangxi is a world-class event jointly organized by the Chinese Cycling Association, the People's Government of Guangxi Zhuang Autonomous Region, and Wanda Group. It is the only UCI WorldTour event in China, on par with prestigious races like the Tour de France, Vuelta a España, and Giro d'Italia, serving as the grand finale of the road cycling WorldTour.
JD, as a new type of entity enterprise based on the supply chain, with its rich brand matrix, efficient self-owned supply chain logistics system, and excellent user service experience, has become an important guarantee for the success of the "Tour of Guangxi" and bringing it into ordinary people's homes. Actively promoting interaction between ordinary cyclists and the "Tour of Guangxi" outside the race, JD makes the event a professional and entertaining cycling extravaganza. During the tour, cyclists can purchase athlete-grade cycling gear on JD, becoming participants outside the race and experiencing the charm of top-level cycling events.
In this strategic partnership, Wanda Sports will leverage its experience in hosting various top domestic and international sports events such as the IAAF Diamond League Xiamen Station and the China Road Cycling League to make the "Tour of Guangxi" a globally recognized sports event. Meanwhile, Linghu Technology, a leading expert in integrated marketing in China, will utilize its comprehensive e-commerce service capabilities and innovative marketing technologies to seamlessly connect audience insights, content innovation, and social interaction for the "Tour of Guangxi," creating a truly influential road cycling race.
In the future, JD, Wanda Sports, and Linghu Technology will join forces, each playing a role as a leader in products and services, a precise operator in events and operations, and an innovator in communication and interaction. Together, they will build the "Tour of Guangxi" into a high-quality, highly engaging, and influential cycling event.
In recent years, JD has vigorously developed its cycling category, bringing together a massive selection of excellent brands to provide cyclists with diverse high-quality products and one-stop services. JD data shows that since April 2024, the turnover of road bikes on JD has increased by 195% year-on-year, cycling apparel turnover has increased by 168%, and cycling gear turnover has increased by 142%. To allow consumers to experience the joy of cycling promptly, JD has connected thousands of brand offline stores to provide online ordering and store pickup services. Additionally, JD supports unique services such as the assembly of Xidesheng road bikes, bicycle delivery within hours, and integrated delivery and assembly, allowing consumers to enjoy a rich selection of high-quality products and efficient and convenient service experiences.
In parallel with products and services, JD frequently organizes a variety of colorful cycling activities to enhance user engagement. In July 2023, JD brought together various categories and brands in the cycling scene to host the first JD Cycling Lifestyle Festival and the Laoshan Road Cycling Challenge. In December of the same year, JD partnered with brands to host the 2023 "JD Cup" online cycling challenge. In the future, JD will continue to create diverse professional cycling events and promotional activities to meet the one-stop shopping needs of cycling enthusiasts and provide a diversified, immersive cycling experience that integrates online and offline activities.
In the future, JD will continue to integrate high-quality cycling resources, allowing more Chinese cyclists to participate in international top-level events like the "Tour of Guangxi," encouraging more people to engage in outdoor cycling activities, and promoting the development of the cycling industry.
