On March 13th, 2024, the JD 3C Digital Partner Conference was held in Beijing.
During the event, JD 3C Digital officially announced three major plans and set three annual goals, aiming to support partners throughout the entire process of innovation and growth through enhanced marketing, expanded channels, and upgraded resource assurance. This initiative seeks to drive industry transformation and upgrade, achieving sustainable development.
It's understood that JD's three major plans are as follows:
"First-Mover" New Product Plan: Creating a ceiling for industry new product purchasing experiences, where new products are obtained first, benefits are enjoyed first, and discounts are secured first.
"Trade-in for New" Special Support Plan: Integrating a 3 billion RMB subsidy for trade-in programs, aiming to stimulate over 100 billion RMB in new product sales over the next three years.
"AI Accelerated Renewal" Trendy Product Plan: Serving as an accelerator for the development of generative AI industries, accelerating the accessibility of AI trend hardware products to every user.
The three annual goals are:
To collaborate with 500 new products under the "First-Mover" cooperation, leading the "new trend" to create the ultimate experience.
Achieving over 100% growth in sales for 15 major trend categories, creating a new "supporting point" for industry growth.
Generating 5,000 "super explosive" products, with individual sales exceeding 10 million annually, initiating the era of blind purchase for everyone.
