With spring in full bloom, it's the perfect time to gather a few friends and enjoy a leisurely camping trip. On April 13th, the "2024 JD × Me Fly Outdoors Camping Carnival" was held at the Westfield Me Fly Outdoors Camping Site in Moganshan Xiangyue Lake International Leisure Resort. The event, co-hosted by JD Sports and outdoor brand Westfield Me Fly Outdoors, featured a variety of camping activities including BBQ parties, bonfire gatherings, and live broadcasts of camping scenes by JD's procurement team. Over 30 top outdoor brands participated offline, offering a wide range of camping essentials such as camping vehicles, camping utensils, and tripods, allowing visitors to fully enjoy the leisurely camping experience.
At the same time, JD launched the "JD Camping Festival" online, curating a selection of popular outdoor products for consumers. On April 16th at 8 p.m., there will be special discounts such as ¥500 off for every ¥1000 spent and ¥100 off for every ¥200 spent. Users can easily access the event by searching for "Fun Camping" on the JD app, making it convenient to purchase high-quality camping gear.
The "2024 JD x Wofei Outdoor Camping Carnival" takes on the theme "Hi Spring, Let's Go Camping," featuring various fun activity zones including a photo-op area, DIY crafting zone, marketplace, water play zone, BBQ area, and stage area. At the camping site, thousands of visitors not only get to experience Wofei outdoor camping gear such as tents, telescopes, and portable TVs but also engage in exciting outdoor activities like making bamboo wind chimes, water parties, frisbee, and BBQ. Amidst the beautiful scenery of Xiangyue Lake, they intimately connect with nature and indulge in leisure time with family and friends.
In the marketplace area of the camping carnival, several top outdoor products are available for visitors to experience and purchase, including outdoor gear, leisure activities, and food and beverages. It's worth mentioning that the presence of JD.com's procurement and sales team is notable at the camping carnival. JD.com once again brings its live streaming sessions outdoors, showcasing a variety of carefully selected camping gear to consumers through live broadcasts in the real camping environment. By demonstrating firsthand, consumers can intuitively experience the actual effectiveness of each camping item. This immersive sales live stream not only deepens consumers' understanding of camping products but also documents the firsthand experiences of campers in the camping scene. Through their feedback and interaction, viewers can more vividly feel the joy and charm of outdoor camping.
The head of outdoor equipment at JD expressed that by organizing offline camping activities in collaboration with brands, they aim to spark consumers' interest in outdoor camping through rich experiential journeys. Through firsthand participation, users can tangibly experience the advantages and charms of the products, naturally leading to purchase behaviors. Such activities not only enhance interaction between the brand and consumers but also create positive sales opportunities, reflecting a positive market-driving force.
Following the successful "2024 JD × WoFei Outdoor Camping Carnival," the "JD Camping Festival" will officially launch on April 14th. During the event, JD Sports will join hands with WoFei Outdoor, Lion King, Yantani, Explorer, Mugiad, and other outdoor equipment brands from home and abroad to offer consumers camping gear covering various scenarios such as hiking camping, park camping, and exquisite camping. They will also provide great discounts like ¥500 off for every ¥1000 spent, ¥100 off for every ¥200 spent, allowing consumers to conveniently purchase their desired camping gear at more affordable prices without leaving home. Friends with camping plans in the near future can open the JD app and search for "Fun Camping," as the event officially kicks off at 8 p.m. on April 16th!
