On April 13th, the "2024 JD × Wofly Outdoor Camping Carnival" jointly organized by JD Sports and Wofly Outdoor was held at the Xiangyue Lake International Leisure Resort Valley in Moganshan, China. At the event, JD Sports and Wofly Outdoor announced the signing of a strategic cooperation agreement. Both parties will collaborate on building a distribution system, setting industry standards for outdoor camping vehicles, and establishing an omnichannel cooperation model integrating online and offline channels. They also pledged to achieve a sales milestone of over 200 million CNY for Wofly Outdoor on JD's platform within the next three years. This partnership aims to drive the development of the outdoor camping industry and provide consumers with high-quality camping products and services.
Jointly Building a Distribution System and Creating an Integrated Camping Experience Online and Offline
Under a new strategic cooperation framework, JD Sports and Wofei Outdoor will fully leverage each other's complementary resources and professional capabilities to engage in comprehensive cooperation in building a distribution system, achieving the organic integration of extensive online market coverage with the deep industry experience of offline professional outdoor brands. Relying on JD's logistics network advantages, we will accelerate Wofei Outdoor's order fulfillment efficiency, enhance customer service quality, and jointly create an efficient and mutually beneficial distribution system, bringing consumers a richer and more convenient outdoor living experience.
In order to allow consumers to enjoy the fun of outdoor camping more conveniently, JD has officially launched the reservation service for Wofei Outdoor campsites. Through JD, consumers can seamlessly integrate campsite ticket booking channels with product consumption. Consumers can easily reserve campsites online through JD, and also enjoy a free Wofei campsite ticket after spending over 1000 CNY in the store. With the combined online reservation and offline experience cooperation, JD Sports and Wofei Outdoor will jointly create a seamlessly connected outdoor camping consumption experience ecosystem, ensuring that every camping trip for consumers is full of surprises and anticipation.
Joint Release of Outdoor Camping Vehicle Industry Standards to Promote Healthy Development of Camping Industry
In the current camping consumption landscape, outdoor camping vehicles stand as a significant category for consumers. However, the market is rife with products of varying quality and lacks transparent information guidance. To address this challenge, JD Sports and Wofei Outdoors have jointly released industry standards for outdoor camping vehicles, providing consumers with clear purchasing guidelines and quality assurance. This initiative helps consumers better understand the performance indicators and safety requirements of the vehicles they need, enabling them to make purchasing decisions that align more closely with their requirements.
Furthermore, JD will share testing laboratories with Wofei Outdoors, ensuring strict adherence to the standards through third-party evaluation and supervision. JD will grant "Quality Certification" marks to outdoor camping vehicle brands that meet the standards, providing consumers with trustworthy purchasing references. This move not only enhances consumer confidence in products but also establishes a new industry paradigm to promote the healthy development of the entire sector.
Mr. Cao Zhixing, Marketing Operations Manager of Thompson Industrial Group, stated, "By jointly establishing industry standards for outdoor camping vehicles with JD, we will provide third parties with quality inspection standards and related services. Through unified quality standards, we aim not only to enhance the quality of products and services across the market but also to promote fair competition and technological innovation within the outdoor camping vehicle industry. Ultimately, this will lead to increased consumer satisfaction and industry standards."
The head of the Outdoor Equipment Division at JD.com stated that the strategic partnership between JD Sports and Woifei Outdoors signifies a new phase in the development of the outdoor camping vehicle industry. JD.com is committed to co-creating with brands to produce standardized, popular products within the industry, aiming to drive the standardized development of camping. In the future, JD.com and Woifei Outdoors will launch a series of innovative and lightweight camping vehicles. These products will not only optimize space utilization, improve durability, and enhance aesthetics but also aim to provide consumers with high-quality and cost-effective choices.
Currently, the "JD Camping Season" is in full swing. By searching for "Fun Camping" on the JD.com app, consumers can enjoy a wide range of high-quality camping goods. JD.com will continue to provide consumers with richer and higher-quality options, creating a more convenient and secure outdoor camping experience.
