On May 28th, the JD 618 launch event with the theme "Cheap and Good" was officially held. The "Sales Champion" segment showcased the charm and unique skills of JD sales through the identification of "authentic sales," making the entire event more lively and interesting. Olympic badminton men's singles champion Chen Long and Beijing Winter Olympics freestyle skiing aerial skills champion Xu Mengtao joined as guests, creating a crossover collision between JD sales, which pursues "more, faster, better, and cheaper," and Olympic champions who pursue "faster, higher, stronger, and more united." On the evening of May 31st at 8 p.m., JD 618 will officially kick off, offering greater discounts, quality assurance, and upgraded services to bring consumers a "cheap and good" shopping feast. In the fashion and beauty category on JD, there will be discounts of $50 off every $300 spent and an official 15% discount. In addition, the fashion category on JD will also participate in a billion-dollar subsidy, offering universal surprise vouchers worth $150 daily, usable at all stores, available for redemption starting from midnight on May 29th until June 5th.
At the press conference, Jingdong Outdoor Equipment's procurement and sales manager, Sister Mei, wearing a tactical vest and holding a hiking pole, captured the attention of the audience. Known as the "Polygon Warrior," Sister Mei is not only a professional in procurement and sales, handling factory runs, product selection, price negotiations, and business strategy planning, but also an outdoor enthusiast who frequently tests new products in various outdoor activities. Additionally, she is a professional procurement and sales live streamer, providing consumers with a visually appealing and enjoyable shopping experience through live broadcasts.
Transitioning from an outdoor novice to an outdoor expert, competing alongside Olympic champions
Since joining Jingdong in 2014, Sister Mei has accumulated ten years of procurement and sales experience. Taking charge of the outdoor equipment sector, she continuously challenges herself to engage in a variety of outdoor activities, understanding the experiences and equipment needs in these scenarios, and then applying this knowledge to enhance her procurement and sales work. From road cycling to fishing, skateboarding, camping, and more, as her responsibilities in outdoor procurement and sales grow, Sister Mei has ventured into an increasing number of outdoor sports, intensifying her interest in outdoor activities and progressing from a novice to an expert. During the press conference, Olympic champion Xu Mengtao challenged Sister Mei to a "Thirty-Two Leg Kicking Challenge" to test her athletic abilities.
Low kicks, high kicks, switching legs left and right... Accompanied by music, Mei kept up with the rhythm of Xu Mengtao, seamlessly completing the alternating kicking movements. Mei said, "I'm not a naturally talented athlete, but I'm willing to practice hundreds and thousands of times. I can do even better."
"Mei also has the spirit of a champion who never gives up. She is a champion in the field of fishing sales." Xu Mengtao was impressed by the qualities Mei displayed during their interaction. Xu Mengtao stated, "Sports is a positive force, conveying an optimistic attitude towards life, which is well demonstrated in Mei. We should all be like Mei, not setting limits for ourselves, whether in sports or work, experiencing first before developing a passion."
In the live broadcast room, the procurement spokesperson experienced and evaluated products to select the best items for users.
"Many people envy my job, saying I can slack off at work. Let me clarify here, it's true. In March this year, I took my fans from the live broadcast room to the Xisha Islands for fishing, and indeed caught some fish." Mei mentioned at the press conference.
Live fishing in the Xisha Sea was a big event that shocked the fishing community. In April this year, Mei led the JD Fishing Sales team to charter a boat for deep-sea fishing, live broadcasting the experience. Alongside Liu Zhiqiang, Xu Liang, and other fishing KOLs, they provided users with fresh sea fish and professional fishing outdoor equipment. This exciting experience attracted 4 million viewers to the JD Fishing Sales live broadcast room. This was not Mei's first time doing outdoor live broadcasts across different locations.
From fishing in the Xisha Islands at 16° north latitude to taking the subject three driving test over 20 times in Harbin at 46° north latitude, Mei led the outdoor sales team to various locations nationwide to host events and conduct live broadcasts. They brought a range of skiing products at the Chongli ski jump, tested surfboard buoyancy in Sanya, raced bravely with the JD team in cycling competitions, and set up tents at the Moganshan camping festival... These creative live broadcasts allowed users to experience the charm of outdoor sports online through rich scenes, witnessing Mei and many other "outdoor sisters" vibrant vitality.
Confidently, Mei stated that every product featured in their live broadcast has undergone numerous trials and experiences, ensuring its quality withstands scrutiny. "For outdoor products, only through personal experience can we provide professional purchasing advice to everyone. This is what truly makes us user's authentic procurement spokesperson." For a certain brand promoting a fishing rod, Mei and the sales team went to the riverbank to cast the rod a thousand times, feeling the texture and material to see if it suited the environment and usage scenario.
Outside the live broadcast room, Mei runs factories, selects products, negotiates prices, and sets business strategies... Through rounds of brainstorming with the team, she led them to select over 200 high-quality outdoor equipment products for users, refining the selection and usage guide based on her own experiences.
No limits, more experiences. Mei experiences the thrill of winning in outdoor sports and invests greater enthusiasm and vigor in outdoor sales work, becoming the praised "Sales Champion" in the industry. During JD's 618 event, the JD Outdoor Equipment category Mei is part of will provide many outdoor enthusiasts with a high-value shopping experience. Purchasing outdoor equipment on JD during this period will enjoy a 30% discount on one item.
As an exclusive "ace" of JD, JD Sales upholds a professional, passionate, humble, and trustworthy attitude, selecting high-quality goods from around the world for consumers and presenting them at affordable prices. JD Sales pursues the ultimate user experience of "more, faster, better, and cheaper," sharing the same spirit as Olympic champions, daring to challenge themselves and strive for excellence in their respective fields.
JD Fashion & Beauty always focuses on rich goods and worry-free services, comprehensively meeting the diverse fashion consumption needs of consumers in clothing, beauty, sports outdoor, luxury watches, and other full-scenario products and services. JD Fashion & Beauty will fully satisfy consumers' multiple fashion consumption needs in clothing, beauty, sports outdoor, luxury watches, and other full-scenario products and services. Open the JD app and search for "Fashion & Beauty 618" to choose your favorite items.
