On April 16th, LOEWE held its "Crafted World: Craftsmanship Paradise" exhibition in Shanghai, opening a dedicated session for JD users to attend. As the first large-scale brand exhibition hosted by LOEWE since its establishment in 1846, the event showcased nearly 800 artifacts related to LOEWE's history and Spanish culture, allowing visitors to immerse themselves in the spirit of Spanish workshops and the brand's century-old heritage of craftsmanship. This also marks the third stop of the "JD Takes You into the Fashion Circle" campaign, which has been inviting users to check in since March.
In addition to immersing themselves in the cultural world of LOEWE at the exhibition, consumers can also shop for related Chinese jade series, raffia palm fiber handbags, and more from the LOEWE 2024 Spring/Summer collection on JD.com. Meanwhile, JD.com has partnered with LOEWE to debut the new Paulas collection inspired by seaside scenes for the upcoming summer, offering fashion inspiration. Consumers can simply open the JD.com app and search for "LOEWE" or "罗意威" to visit the LOEWE flagship store on JD.com.
Among them, the brand's classic Puzzle handbag has launched a new mini version in soft grainy leather, featuring gentle beach tones and integrating classic geometric designs, showcasing a unique feminine fashion temperament, and more suitable for pairing with fresh spring/summer hues. The detachable shoulder strap allows for shoulder, crossbody, and handheld carrying, providing various styling options.
The Puzzle Fold, drawing from the geometric essence of the LOEWE brand, integrates creative ingenuity into its new collection, achieving a blend of refined fashion and practical functionality. This fashionable tote bag offers multiple carrying options, allowing for hand-carrying, shoulder-carrying, and even complete folding. It not only highlights the sleek demeanor of business elites but also complements casual outfits, serving as a great companion for travel. Crafted from supple glossy cowhide, it's both spacious and easy to maintain. Available in warm sand yellow, deep khaki green, vibrant orange, black, and more, it unveils the trends of the spring and summer seasons.
As one of the leading global luxury conglomerates, JD.com has welcomed over 90% of the world's luxury giants, including LOUIS VUITTON, DIOR, GUCCI, and TIFFANY, to its platform, ensuring simultaneous product launches. Previously, JD.com collaborated with LOEWE to debut various new products, such as the exclusive Font TOTE handbag in refreshed colors, highly sought-after collaborative editions like the mobile castle from Hayao Miyazaki's "Howl's Moving Castle" and "Spirited Away," as well as limited-edition Flamenco handbags designed specifically for the Chinese New Year. With a diverse array of fresh products, enhanced communication channels, and efficient premium services, shopping for luxury brands on JD.com has become increasingly popular among consumers.
