As consumer demand for smartphones, computers, tablets, and other electronic products continues to grow, offline stores, serving as the primary channels for direct consumer experience and purchase, are facing new development prospects. Moreover, the constant emergence of new tech products is also bringing fresh growth opportunities to the offline 3C market. On March 12th, the JD 3C Digital Full-Channel 2024 Merchant Development Conference was held in Beijing, attracting over 500 computer and digital service providers and communication chain merchants. Representatives from the Intel brand, along with leaders from JD’s 3C Digital Full-Channel, JD Insurance, JD Jingzao, and JD Jincain, among other related departments, attended the event. In response to the transformative waves hitting the retail industry, JD’s 3C Digital Full-Channel business joined forces with various partners to delve deeper into the strategic layout and development model of accelerating online-offline integration. They aim to build a high-quality and efficient digital supply chain capability, establishing the benchmark model of "JD 3C Digital Stores: Quick, Good, Economical, the First Choice Offline," thereby supporting continuous high-quality development for store merchants and brand partners.
JD's comprehensive strategy for its 3C digital omnichannel business continues to deepen, aiming for an integrated online and offline development path.
As a pioneering entity combining a strong physical industry foundation with digital technology capabilities, JD has always been committed to empowering the digital transformation of enterprises across the supply chain, boosting cost efficiency in the industry, and supporting the high-quality development of the physical economy. JD's 3C digital omnichannel business, a critical implementation front, has to date, seen the opening and operation of nearly 2,000 JD Home, JD Computer and Digital Stores, and JD Mobile Digital Stores, covering over 200 cities and more than 600 counties and districts nationwide. Each store serves as a touchpoint for JD's 3C digital omnichannel business to deliver quality services to consumers.
It's noteworthy that this year's government work report emphasized the expansion of domestic demand to foster a healthy economic cycle. This includes stabilizing and expanding traditional consumption, encouraging and facilitating the renewal of consumer goods, and boosting bulk consumption in areas such as smart, connected new energy vehicles and electronic products. Benefiting from the trend of online and offline integration, an increasing number of consumers are turning to online platforms to gather product information, compare prices, and ultimately, make purchases at JD's 3C digital stores. This complementary online-offline model has brought more traffic and sales opportunities to physical stores. To better serve these physical stores and promote the consumption of offline 3C digital products, JD announced at the meeting that it will standardize and control its omnichannel business, using standardization and branding to enhance consumer experience and competitive market strength as a crucial means to foster the healthy development of the offline 3C consumption market.
Eight major initiatives were announced at the JD 3C Digital Omnichannel Merchants Development Conference, aimed at providing precise and effective support for the high-quality development of store operations throughout all phases and across all links.
With the rapid emergence of cutting-edge technology and the accelerated pace of 3C digital product iteration, competition among offline 3C digital stores is becoming increasingly fierce. Discovering new blue oceans and establishing competitive advantages has become key for brand stores seeking growth. At the conference, JD unveiled eight key measures intended to support the comprehensive, high-quality development of store operations through all stages and the entire chain.
Regarding the early preparations for the store, JD 3C Digital Omni-Channel Business provides comprehensive training and support for merchants, covering eight measures including site selection guidance, decoration design, new store opening, product selection and promotion, traffic and membership, marketing planning, system capabilities, and store management. These measures ensure that merchants receive professional guidance and support at the beginning of their store opening. Additionally, JD 3C Digital Omni-Channel Business has introduced a New Store Opening Guarantee Plan, assisting store owners in quickly entering the market and achieving customer acquisition and profitability through a five-step method.
During the initial operation phase of the store, JD 3C Digital Omni-Channel Business leverages its supply chain advantages to provide stable and reliable product supply for store merchants. Whether it's new product launches, popular product promotions, multi-category coverage, or after-sales services, JD can offer comprehensive support. Particularly in the aspect of new product launches, JD has officially launched the "Stay Ahead in 3C Digital" plan, ensuring exclusive resources for 3C new products across all channels, allowing merchants to get new products first, enjoy privileges first, and benefit from discounts first. Moreover, for key marketing periods such as the summer and winter breaks and golden weeks, JD has devised detailed marketing and promotion plans to help merchants seize sales peaks and enhance brand influence.
As store operations deepen, traffic and membership management become crucial. JD 3C Digital Omni-Channel Business integrates resources from online and offline traffic to provide store owners with JD APP search recommendations, live broadcasts, and O2O 24-hour shopping, enhancing store traffic. Notably, in this development conference, JD for the first time announced plans to empower stores with SCRM (Member Operations Tool), aiding in establishing a store's own membership system and mini-program cloud store. Stores can utilize their own enterprise-level membership capabilities and mini-program cloud stores to achieve precise insights, targeted outreach, and accurate conversions for member users. Through the store's mini-program cloud store, members can conduct online transactions, and fulfillment options include self-pickup at the store or 24-hour home delivery, realizing a fully closed-loop operation of store private domain member traffic. In terms of enhancing post-store service capabilities, JD 3C Digital Omni-Channel Business also provides value-added service guarantees, including financial services, insurance services, and profitable product recycling. These services not only offer more profit channels for merchants but also enhance the overall shopping experience for consumers, boosting the competitiveness of the store.
In the future, JD will continue to advance the deepening of the 3C Digital Omni-Channel model, steadily progress in store expansion plans, further break down the barriers between online and offline, optimize resource allocation and sharing, open up more intelligent supply chain capabilities, optimize the store business environment, help 3C digital stores achieve cost reduction and efficiency improvement, collaborate with more brand partners and store merchants, and achieve faster market expansion and brand building through high-quality products and services. By continuously innovating and upgrading service models, JD 3C Digital is driving the acceleration of digital transformation for offline physical stores, achieving healthy and sustainable business growth, and leading the industry towards a more intelligent and efficient direction.
Currently, JD 3C Digital stores have opened franchise channels, and interested merchants can submit applications through the official "JD Home" WeChat public account to learn about specific operating models and cooperation processes.
