On May 25, 2024, the 8th Beijing International Audiology Conference was held in Beijing, with JD Health as a special supporter of the event. During the conference, JD Health signed a strategic cooperation agreement with Sonova, a global leader in innovative hearing healthcare solutions. Sonova introduced the new Signia by Sennheiser all-day hearing aid with instant fitting during the conference, which will also have its online debut on JD Health.
Founded in 1947, Sonova Group is the world's leading hearing healthcare company, with a market share exceeding 30% in the global hearing aid market. Sonova operates in four main areas: hearing aids, hearing healthcare services, consumer audio, and cochlear implants under its top brand Phonak.
In recent years, JD Health has been continuously optimizing its brand, products, and services in the field of hearing, building a full-process service covering pre-sale, sale, and after-sale stages, enhancing the accessibility of high-quality hearing products and services. With professional, age-appropriate, standardized, and integrated services, JD Health aims to fully meet the consumption needs of hearing-impaired users.
JD Health and Sonova have recently signed a strategic cooperation agreement. In the future, Sonova's AB cochlear implants will be exclusively available for online sales on JD Health. Both parties will explore an online-to-offline (O2O) model to achieve the goal of doubling the transaction volume for two consecutive years.
At this conference, Sonova unveiled the new Sennheiser all-day wear hearing aids for the first time, featuring outstanding acoustic performance and speech enhancement, along with intelligent scene detection to seamlessly optimize conversations based on the wearer's environment. Available in standard and slim versions, these hearing aids were simultaneously launched on JD Health, greatly enhancing the accessibility of the new product.
The collaboration with JD Health marks an important step for Sonova's further expansion in the Chinese market. Fang Fang, Vice President and General Manager of Sonova China, stated that Sonova has been actively seeking partnerships with strategic allies in the field of hearing health consumerism. Teaming up with JD Health this time, integrating the strengths of both parties, will accelerate the introduction of innovative hearing technologies across all categories and explore a comprehensive online and offline integrated service system to continuously meet the diverse hearing health needs of consumers.
(Sonova Vice President and General Manager of China, Fang Fang)
The person in charge of JD Health stated that in terms of digitalized supply chain, JD Health will continue to enrich the supply, introduce cutting-edge and professional products from home and abroad, especially research collaboration and customized products, providing users with more choices. JD Health hopes to work with partners to create more popular, new, and trending products, build a short video content ecosystem, raise awareness of hearing aid products among more users, and promote the sustainable development of the industry.
The signing of this strategic cooperation agreement marks a significant step forward in the cooperation between JD Health and Sonova Group in the field of hearing health. In the future, both parties will further deepen cooperation content, expand cooperation areas, and jointly promote the vigorous development of China's hearing health industry.
