March 23rd News, the signing ceremony for the strategic cooperation agreement between JD.com and OPPO was held, with both parties signing an agreement for OPPO to achieve a 100% year-over-year growth in sales revenue across all of JD.com's channels within the next three years.
During the signing ceremony, Liu Zuo Hu, Senior Vice President and Chief Product Officer of OPPO, stated that breaking through online sales in 2024 is an important strategic priority for OPPO China, and JD.com is the optimal partner for accomplishing this goal.
With the joint efforts of both parties, he is confident that the goal of achieving a 100% year-over-year sales growth rate within three years is attainable.
Under the agreement, JD.com and OPPO will focus on deepening strategic cooperation in four dimensions: products, marketing, services, and channels, and leverage their respective strengths to open up the market.
Among them, OPPO will actively participate in the new product plan of JD.com 3C Digital in 2024, and the "Trade-in Special Support Plan" and "AI Trade-in Acceleration Plan".
In terms of products, the two parties will accelerate the launch of new products and optimize the structural layout of 3C digital products such as OPPO mobile phones, OnePlus mobile phones, and OPPO tablets, and provide more customized products and benefits.
Through the "First Move" project, JD.com will allow consumers to enjoy the unique experience of getting new products first, enjoying benefits first, and getting discounts first.
In terms of service, the two parties will continue to improve the full-process shopping experience and increase investment in "trade-in" subsidy resources.
In terms of channels, the two parties will rely on the omni-channel capabilities of JD.com's 3C digital technology and the strong offline store system of OPPO, and provide consumers with an entirely new shopping experience through JD.com's delivery within hours and abundant store fulfillment methods.
It is understood that in 2023, the sales volume of OPPO folding screen mobile phones on JD.com increased by 100% year-on-year, and the sales volume of OnePlus mobile phones increased by nearly 200% year-on-year.
At present, OPPO's products have covered more than 500 JD.com 3C digital offline stores, including JD.com Home. At the same time, more than 1,700 of OPPO's brand stores have fully accessed JD.com's delivery within hours, and sales revenue increased by 200% year-on-year in 2023.
